Foot Locker · 2 days ago

Email Operations Analyst

United States Oval Historic District, NY

Full-time

Remote

Entry Level

$51K/yr - $64K/yr

1+ years exp

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Comp. & Benefits

Insider Connection @Foot Locker

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Work closely with eCommerce, Brand, and digital marketing experts to execute strategic month to month plans for E-mail marketing comms.

Build, assess the quality of, and work with stakeholders to finalize marketing communications for E-mail messaging.

Propose ideas for better ways for activating customers and meeting product sales goals by leveraging the E-mail channel in new and creative ways.

Execute testing regularly, which will guide strategic development for the CRM channels and may support other digital marketing teams at Foot Locker Inc. as well. A passion for using data to develop insights that put the customer first is a must.

Coordinate and execute E-mail marketing campaigns, including development, implementation, analysis, and reporting. Optimize campaigns by checking content accuracy, ensuring consistency and clarity, troubleshooting issues, assessing potential risks, etc.

Collaborate with brand marketing teams and CRM strategy to build plans to improve KPIs around E-mail campaigns. Analyze relevant metrics and campaign results to identify improvement opportunities and facilitate decision-making

Propose testing ideas that could improve consumer outcomes, including sales performance, retention, NPS, and brand preference

Stay up to speed with laws and policies (i.e., CAN-SPAM, TCPA, GDPR) as well as technological advances to optimize campaigns. Execute communications within legal and best-practice guidelines. Maintain good security practices to protect against consumer data loss.

Continually improve the email marketing programs with A/B testing

Support development and enhancement on content strategies

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingMobile MarketingExcelProblem-SolvingAttention to DetailCustomer-CentricCommunicationCollaborationTeamworkDirect to Consumer Marketing