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VisionPoint Marketing · 2 days ago
Enrollment Marketing Strategist
United States
Full-time
Remote
Senior Level
4+ years exp
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Responsibilities
Conduct research and discovery, including competitor research, focus groups, workshops, market analyses, surveys, and enrollment data analysis.
Analyze quantitative data and develop visualizations that communicate insights.
Conduct market and situational analyses to define goals, draw insights, and develop tailored brand and enrollment marketing strategies for client partners that meet their unique needs.
Build strategy briefs, reports, and other deliverables in collaboration with other in-house subject matter experts in media, SEO, creative, analytics, CRM, and web.
Present marketing strategy briefs and other key strategy deliverables to client partners.
Provide consultation to client partners in a way that shows that you understand their needs and that their challenges can be overcome by following your strategic direction.
Work cross-functionally with internal teams throughout the lifecycle of projects.
Partner with Client Experience and Project Management teams in preparing for major client meetings, presentations, renewals, and other state-of-the-partnership discussions.
Collaborate with other subject matter expert teams (e.g., media, creative, analytics, CRM) to develop and support the execution of integrated enrollment marketing plans and campaigns.
Draft strategic briefs to provide essential guidance in directing other teams’ tactical execution (e.g. media, creative, analytics, CRM).
Provide research insights as a subject matter expert to VisionPoint’s business proposals.
On occasion, draft case studies that showcase the impact of VisionPoint’s work.
Stay abreast of the higher education and enrollment marketing landscape to offer insights on the changing needs and expectations of prospective students as well as the relevance, viability, and competitive positioning of VisionPoint’s enrollment marketing offerings.
Contribute to the Strategy team’s efforts in strategic planning, operations, cross-team initiatives, and continuous improvement of deliverables and processes. On occasion, mentor and manage Strategy interns.
Qualification
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Required
4+ years of relevant experience in higher ed enrollment marketing, particularly in strategy and/or analysis
Experience leading or managing enrollment marketing activities for a college admissions team at either the undergraduate or graduate level
Skilled at analyzing large quantities of research and information, identifying relevant insights, and conveying complex ideas into clear, actionable takeaways
Skilled writer and verbal communicator with the ability to influence and engage others
Excellent time and task management skills, including strong organizational skills, attention to detail, and follow-through
Ability to manage multiple work streams and projects in a dynamic, collaborative environment
Proactive, thoughtful problem solver who can navigate ambiguity and think critically
High standard of excellence and commitment to delivering high-quality work
Proficient in data analysis and visualization and eager to expand your skill set
Curiosity that drives you to embrace a growth mindset and continuously improve your craft
Authentically value diversity, equity, and inclusion, and demonstrate this in your work
Preferred
Leadership experience in an admissions team or served in an enrollment marketing function for an institution of higher education
Entrepreneurial mindset and thrive when creating new things, facing new challenges, envisioning new solutions, and navigating ambiguity
Experience in a higher education agency or consulting environment
Experience working in a matrixed or cross-functional environment
Benefits
Health Insurance
PTO
401k
Company
VisionPoint Marketing
VisionPoint Marketing offers marketing & advertising, web design & development, and integrated marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Craig Heldman
CEO
Company data provided by crunchbase
