67 applicants

Company

Informa Markets · 13 hours ago

Event Marketing Manager

New York, NY

Full-time

Remote

Mid Level

$70K/yr - $80K/yr

3+ years exp

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Responsibilities

Collaborate with the Director, local teams and partner colleagues in other Informa regions to develop and execute collaborative marketing campaigns

Content, sales and marketing teams to determine the marketing strategy for show brands and ensure alignment with portfolio and event goals

Create, manage, develop, and produce branding, attendee and exhibitor promotional campaigns

Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs

Responsibility for tactical execution of marketing campaigns

Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging

Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference

Work closely with other marketers within the portfolio of The Battery Show to ensure a consistent brand experience

Oversee the development and production of digital and printed collateral for in-person and virtual events

Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns

Develop relationships with external media partners to build barter and advertising opportunities for the event(s)

Website content and ensuring accuracy and timeliness of information

Manage marketing costs and budgets

Post-show analysis of marketing campaigns including the coordination of post-show surveys

Ability to travel and work across time zones

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Event MarketingMarketing Analytics ToolsSEOPPCSocial MediaCopy WritingBudget ManagementInfluencer MarketingAdobe Creative SuiteHTMLGoogle AnalyticsAdobe AnalyticsMicrosoft OfficeProject Management

Required

Minimum of 3 years of marketing experience in a trade show or events environment

Experience working with international teams in different global markets

A solid understanding of SEO, PPC and social media

High level of creativity and ability to think outside the box to develop innovative marketing strategies.

Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Proficiency in marketing analytics tools and platforms to track and measure campaign performance.

Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team.

Ability to develop and manage budgets and multiple project timelines

Excellent written and verbal communication skills. Copy writing and editing experience a must

Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike

Analytics Experience (Google Analytics or Adobe Analytics preferred)

Proficiency in Microsoft Office

Preferred

Influencer marketing experience is desirable

Knowledge of Adobe Creative Suite and HTML is a plus

Benefits

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world