80 applicants

Company

Yahoo · 1 day ago

Events Marketing Manager, TechCrunch

United States of America - Remote

Full-time

Remote

Mid, Senior Level

$82K/yr - $171K/yr

5+ years exp

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Comp. & Benefits

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Responsibilities

TechCrunch’s events calendar includes its flagship Disrupt event, but also smaller events like Early Stage and StrictlyVC — because of that, this role will be most focused on the execution of marketing efforts to grow event attendance, iterating them based on performance, and moving on to the next campaign with new learnings in mind.

This role will still develop strategies for building awareness and attendance for new and recurring events, which includes everything from pricing, persona development, internal communications and beyond. But the focus will be on the execution of those strategies.

Working with editorial, design and audience development teams to make the most compelling pitch for potential event attendees across site, social and email. Then working with those same teams to cover said events and build a compelling case for future attendees — candidates should be hungry to develop long-lasting relationships with our event community and deliver the quality of experiences they expect.

Proactively collecting, analyzing, and recommending action based on the performance of campaigns to build awareness, ticket sales, and overall strategy. This role is expected to be confident, delivering this feedback to teammates, as well as to more senior members of TechCrunch.

Building and executing the plan for reaching new audiences for TechCrunch’s StrictlyVC franchise, which stretches across events, newsletters and podcasting.

Developing content and funnels to make audiences aware of, and compelled to attend, TechCrunch events. This role will be expected to be confident in experimenting with new ideas, doubling down on what works, and getting teams excited about ways they can contribute.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2C marketingEvent marketingData-driven campaignsCRM systems (Hubspot)Email marketingSocial media marketingPerformance analysisCustomer behavior knowledgeCreative asset feedbackEvent community engagementStrategicTactical work

Required

5+ years marketing experience primarily in B2C marketing for event products or similar consumer products. Experience within or working with technology companies and startups is a plus.

Located in the San Francisco Bay Area

A Bachelor’s degree or higher in Marketing, Communications, Business or a relevant job experience

A general knowledge of marketing approaches and how to drive customer behaviors across email, social and display media channels, both paid and organic.

Proven track record driving event attendance growth through data-driven, ROI positive campaigns. Success, at its most reductive, is defined by ticket sales.

A keen attention to detail that makes management of multiple marketing channels for multiple events with frequent overlap possible.

Comfort delivering candid feedback, particularly as it relates to the core goals of driving more ticket sales and creating experiences that inspire loyalty in our audiences.

The ability to lead through example and organization: Though this role will not have direct reports, it will be directly responsible for working with people managers to allocate resources and plan ahead to ensure deadlines are met.

Eagerness to learn with a willingness to learn from underperformance to inform future success, with a high bar for performance and quality of work.

An ability to move between strategic and tactical work, switching from measuring performance on paid acquisition to providing feedback on creative assets and building newsletter campaigns over the course of a week.

Experience with executing campaigns on CRM systems like Hubspot, ranging from building and deploying email campaigns, maintaining and building subscriber databases to reporting on performance and efficacy of campaigns.

Strong writing skills, with an ability to craft promotional copy from scratch or retool existing coverage from across TechCrunch to best position the brand and compel audiences and event attendees.

The ability to provide helpful feedback and steer the creation of creative assets, from video to audio and graphics, from both internal and external resources.

Benefits

Healthcare

401K savings plan

Company holidays

Vacation

Sick time

Parental leave

Employee assistance program

Company

Yahoo

Glassdoor

4.0

Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services. It is a sub-organization of Verizon Media.

Founded in 1994

Sunnyvale, California, USA

10,001+ employees