92 applicants

Company

GroundTruth · 4 hours ago

Events Marketing Manager

Remote (US)

Full-time

Remote

Mid Level

$85K/yr - $115K/yr

4+ years exp

Maximize your interview chances

AdvertisingAnalytics

H1B Sponsor Likely

Insider Connection @GroundTruth

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute a comprehensive event strategy for GroundTruth that drives brand awareness and generates leads.

Strategically assess and select the right events to develop brand awareness and strengthen our market positioning.

Manage the full event lifecycle from concept to execution, including logistics, promotion, company decks/presentations for the event, and post-event follow-up.

Collaborate with internal teams (sales, marketing, product) to ensure events align with business goals and messaging, as well as external partners (clients and vendors) during all phases of planning.

Track complex budgets, including contract and vendor negotiations, and measure the impact and ROI of events by incorporating tracking into projects, recapping events, and driving leads.

Create and execute a holistic pre, during, and post-event marketing plan via email, social media, direct outreach, website, and partnerships with industry organizations.

Generate qualified leads from events and ensure a smooth handoff to the sales team, maintaining engagement throughout the sales funnel.

Manage inventory of promotional products (swag) and gifting.

Support other team initiatives as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B event marketingEvent executionProject managementCRM platformsMarketing automationLead generationVendor negotiationSocial media marketingEmail marketing

Required

4+ years of experience in B2B event marketing, ideally within the ad tech or technology sector.

Proven track record of planning and executing successful events and trade shows, and strong project management skills with attention to detail and the ability to manage multiple events simultaneously.

Ability to think strategically and analytically with a focus on measurable business outcomes.

Creative and proactive, with a passion for marketing and delivering high-quality events.

Exceptional communication and interpersonal skills to collaborate across teams and build relationships with external partners.

Experience with CRM and marketing automation platforms like Salesforce or Hubspot.

Benefits

Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role

Flexible vacation

Daily lunch credit when working in-office

Fully stocked snacks and beverages

401(k) employer match

Fully-paid medical premiums for employees

Generous parental leave

Wellness and gym reimbursement

Family and pet expense reimbursement

Education and coaching reimbursement program

Option for mobile phone reimbursement or separate company phone

Equity analysis to ensure fair pay

Company

GroundTruth

Glassdoor

3.4

GroundTruth, the leading location technology company that drives results with real-world data.

Founded in 2009

New York, New York, USA

201-500 employees

http://www.GroundTruth.com

H1B Sponsorship

GroundTruth has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (3)

2022 (6)

2021 (13)

2020 (9)