Heavybit · 5 days ago

Events Marketing Manager

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $150K/yr

5+ years exp

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Responsibilities

Drive and track high-quality event attendance, social media engagement, and lead generation. Create top-of-funnel awareness to grow event registration, content views, and social media reach. This includes promotional outreach via LinkedIn, social media, Discord, blogs, newsletters, technical communities, and other community partnerships.

Write clear, on-brand, and timely event communications for all external-facing audiences including producing and managing bios, event listings, agendas, invites, outreach, landing pages, print materials, SWAG, and other types of outreach and event copy.

Create and manage a calendar of marketing emails and social media ads including resizing vector file images and remixing speaker graphics to ensure timely delivery and impact.

Manage promotional budgets, resources, and related external vendors and agencies. This includes identifying target-rich field events and negotiating high-yield sponsorship and partnerships.

Network and collaborate with adjacent event organizers and communities to establish cross-promotion, list-building, and content.

Collect and organize sponsorship deliverables in relation to events and field marketing efforts.

Set targets, monitor performance, manage promotional lists and event registration, and continually iterate on an event playbook to create repeatable results.

Proactively surface interesting event-related leads and opportunities to the partnership.

Contribute creative event ideas and innovative marketing tactics to enhance marketing strategies.

Qualification

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B2B experienceEvent managementRegistration platformsGSuiteProject managementSocial mediaLinkedInZoomSlackCRMsSaaS productivity toolsPromotions managementCommunicationProblem-solvingAttention to detailAccountabilityPrioritizationStakeholder management