Ignite Reading · 17 hours ago

Events Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $90K/yr

5+ years exp

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EducationKnowledge Management

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Responsibilities

Develop and execute a comprehensive event marketing strategy for each sales territory that delivers on Ignite Reading’s business goals and enhances our brand presence in the market.

Oversee the end-to-end planning of conference and webinar activations and events, including budgeting, sponsorships and registrations, scheduling speakers, swag and materials, and vendor management, to ensure flawless execution.

Identify and support customers to participate in events such as webinars, conferences, and media opportunities, ensuring they feel confident and valued as Ignite Reading advocates.

Conduct post-event analysis, including gathering feedback and providing detailed reports on event success and areas for improvement.

Work closely with sales and marketing to ensure event content and messaging are aligned with broader company objectives.

Manage Ignite Reading’s swag inventory for sales and customer success teams. Manage budget, ordering, and select quality vendors.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Event Marketing StrategyLead GenerationProject ManagementAsanaHubSpotCross-functional CollaborationWebinarsConference ManagementBudget ManagementSponsorship ManagementFeedback AnalysisSales Support

Required

A minimum of 5 years experience driving qualified leads and deals for sales teams through in-person and digital event marketing

Strong project management experience and obsessive attention to detail

Strong written and verbal communication skills; experience crafting speaking proposals and presentation materials

Strong cross functional collaboration skills and experience supporting multiple sales team members

A discerning sense for identifying opportunities at events that drive new leads and envisioning new events that will drive qualified leads for Ignite Reading

Demonstrated experience using online project management software and CRM systems for analyzing performance. Ignite Reading uses Asana and HubSpot.