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Company

Precision For Medicine · 4 hours ago

Executive Director, Marketing

United States

Full-time

Remote

Director/Executive

20+ years exp

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BiotechnologyHealth Care

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Responsibilities

Lead development of an annual marketing plan and manage implementation of tactics, timelines and budgets

Develop and execute project plans for all aspects of marketing plan including: Marketing plans and advertising campaigns specific to the distinct audiences for Clinical Solutions trial services in the US and EU

Management of conference strategy and content

Promotional activities such as webinars and thought leadership videos

Targeted lead generation campaigns that create Sales Qualified Leads for Business Development—deploying through traditional and multiple digital channels, using account-based marketing techniques

Create and manage an annual marketing roadmap to operationalize and deliver campaigns and tactics at a steady cadence

Collaborate on brand positioning and company messaging based on market trends and competition, targeting drug developers in need of a specialized CRO. Highlight differentiators in support of business goals.

Collaborate with internal stakeholders and subject matter experts on content marketing asset creation and promotion (case studies, articles, white papers, webinars and more)

Work closely with the US and XUS business development teams, enabling them to meet their sales objectives by providing them with appropriate tools, materials and presentation materials

Assist the CMO in managing and refining social media presence

Assist the CMO in supervision of outside vendors for online media strategy and media buying including SEM, display ads, retargeting ads and advertising with publications

Supervise website enhancements for key services

Identify and manage opportunities for media relations

Help evangelize marketing collaborations and team accomplishments across the organization

Analyze marketing/sales data to optimize campaign outcomes in support a culture of innovation and accountability

Leverage existing and acquired customer data to inform decision making on target audience, tactics and allotment of resources

Report on the effectiveness of marketing campaigns using pre-determined KPIs

Provide content updates to the Clinical Solutions portion of the PFM website, monitor and report on website leads

Qualification

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Marketing strategyCRO industry knowledgeKPI-driven campaignsProject managementContent marketingEmail campaignsSalesforceTeam managementSocial media strategyB2B content developmentCustomer personasMulti-channel campaignsMarketing automation

Required

Bachelor’s degree (or its international equivalent) or equivalent in a business, scientific or healthcare discipline, or be a licensed health care professional

Minimum of 20 years of experience in a strong marketing role or relatable field

10 years or more in the CRO/Biotech or Pharmaceutical industry, strong knowledge of the Clinical Research Organization (CRO) sector and services

12 years as a functional manager

Experience working in life sciences is required; experience as a marketing leader within a CRO is highly preferred

Experience in managing and motivating teams

Possesses a keen understanding of CRO services and the customers who buy those services

Strategic thinker with a track record of marketing success at a CRO or in the life sciences

Strong interpersonal and communication skills (verbal and written); must be able to build relationships with multiple stakeholders and SMEs – many whom are virtual

Robust experience in KPI-driven, multi-channel campaigns including SEM, SEO, social media and content marketing

Experience with B2B content development for the multiple stages in the customer journey—and deploying that content across channels for engagement and sales

Experience with customer personas/ideal customer profiles to create targeted campaigns for optimal engagement

Experience with email campaigns and automated marketing systems that deploy and track targeted and drip campaigns such as HubSpot

Analytical skill to turn marketplace data into tactical marketing recommendations

Experience in working with business development/sales teams in a sales enablement capacity

Ability to manage various projects simultaneously with a drive for quality and timeliness

Sets strategic plans and drives execution

Results-oriented and experienced with reporting out on marketing KPIs using Salesforce or similar tools

Benefits

Discretionary annual bonus

Health insurance

Retirement savings benefits

Life insurance

Disability benefits

Parental leave

Paid time off for sick leave and vacation

Company

Precision For Medicine

Precision for Medicine is a specialized scientific services company helping life science innovators develop medical products. It is a sub-organization of Precision Medicine Group.

Founded in 2012

Frederick, Maryland, USA

1,001-5,000 employees