Venveo · 6 hours ago
Executive Strategist
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Responsibilities
Drive Key Performance Indicators (KPIs) for each client and oversee reporting to ensure client satisfaction
Work with the creative team to develop content for marketing campaigns and sales enablement
Collaborate with the Director of Strategy, Project Managers and Sales to understand the sales goals and priorities, and develop an integrated scope of work to support the sales and revenue goals
Execute digital and field marketing programs to support new business growth including, but not limited to: email nurture programs, influencer marketing campaigns, social media (organic), and landing pages
Strategizing with internal teams regarding fulfillment planning and campaign optimization
Collaborate with sales and work with creative team to develop landing pages for prospecting campaigns
Increase product adoption, and create opportunities for up sell via communications to current install base
Perform quantitative analysis on market segmentation, target account lists, sales pipeline status
Analyze internal and external tracking to optimize marketing mix and deployment of marketing activities
Deliver consistent and regular post-campaign analysis, reporting, and recommendations to sales stakeholders and marketing management
Qualification
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Required
Demonstrated experience of developing, executing and recording success of marketing strategy
Excellent analytical skills – ability to understand business strategies, tactics and research results
Understanding of marketing and sales strategy, planning issues, budgeting, priority setting
Working knowledge of marketing automation software is required
Clear understanding of customer life cycle and sales funnels
Organic social media experience is required
High level of professionalism and responsiveness
Excellent written and verbal communication, time management and organizational skills
Ability to manage and prioritize multiple projects to meet deadlines
Expert in MS Excel, Word, and PowerPoint
Willingness to travel (expected about 1-2 times a quarter)
5+ years of relevant account management specifically in digital marketing
3+ years focused on customer, and field-facing marketing
Preferred
Marketing Automation and CRM experience
Google Analytics experience
Experience with pay per lead (PPL) or pay per click (PPC) advertising
Agency experience
Bachelor’s degree preferred or relevant experience
Benefits
401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program
Tuition reimbursement
Vision insurance