Braintrust · 3 hours ago

Executive Vice President, Global Marketing

United States

Full-time

Remote

Director/Executive

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Responsibilities

Lead and manage the global brand strategy across product lines and regions, ensuring consistency and strength of the brand in all markets.

Develop, implement, and optimize comprehensive campaign strategies across all platforms, ensuring alignment with brand vision and objectives.

Direct global brand management efforts, including campaign communication, tracking, and performance optimization.

Oversee commercial marketing efforts across various pillars, ensuring cohesive and impactful brand representation.

Manage all pillar teams, including:

Public Relations (PR)

Social Media

Digital Marketing

Influencer Marketing

Trade Marketing

Events

Experiential Marketing

Drive innovative strategies that increase brand visibility, consumer engagement, and market share.

Take ownership of P&L management, ensuring all marketing activities align with budgetary requirements and contribute to profitability.

Develop and oversee ROI-focused budgeting and forecasting processes, ensuring effective allocation of resources and budget optimization.

Lead a global marketing team with direct reports, including:

Head of Marketing Operations for North America

Shopper Marketing Lead

Creative Production Team

Global Marketing Operations Lead

Global Brand Management Lead

Foster a collaborative, high-performance team culture, focused on innovation, agility, and accountability.

Provide mentorship and development opportunities to direct reports, promoting growth and excellence within the marketing function.

Qualification

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Brand ManagementDigital MarketingP&L ManagementOmnichannel Campaign ExecutionROI AnalysisStrategic Budget PlanningAdvanced DegreeData-driven Decision Making