Acxiom · 2 days ago
Expert Marketing Analyst
Wonder how qualified you are to the job?
Maximize your interview chances
AnalyticsBig Data
Actively HiringWork & Life Balance
Insider Connection @Acxiom
Responsibilities
Consults and collaborates with Analytics team and business partners to determine requirements, data strategy and key business questions to be answered
SQL expertise to access and work with a wide variety of 1P and 3P data to derive the key findings for analysis
Translates high-level requirements into specific data-driven recommendations
Supports marketing planning and target audience development thru analysis such as customer profiling, segmentation, or cohorts constructed via available dashboards or SQL queries
Responsible for reporting and analysis of digital and other marketing data meant to support marketing and campaign optimization
Creates and delivers presentations related to data insights
Provides working knowledge of marketing management tools
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Proven experience using SQL to extract data from marketing databases with the intention to create reporting or generate analyses (R and Python experience a plus)
Problem solving mentality and curiosity with the ability to work independently and within a team 5-10 years experience within the client-services industry or from the client-side
Strong Excel and solid PowerPoint skills
Preferred
Exposure to tools such as Adobe, Salesforce and Snowflake are a plus
Knowledge of Data Visualization tools, such as Tableau, PowerBI or Looker are a plus Awareness of some/all of: Segmentation, Modeling, Testing Methodologies, Response Attribution and Engagement Analysis
Company
Acxiom
Acxiom is a SaaS-based company providing enterprise data analytics to fuel data-driven results.
Funding
Current Stage
Public CompanyTotal Funding
unknown2006-01-01Private Equity· Undisclosed
1983-12-23IPO· nasdaq:ACXM
Recent News
Arkansas Business
2024-05-31
2024-04-15
The Daily Record
2024-02-02
Company data provided by crunchbase