Be an early applicantLess than 25 applicants

Company

Acxiom · 3 days ago

Expert Marketo Consultant

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

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AnalyticsBig Data

Work & Life Balance

H1B Sponsor Likely

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Responsibilities

Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.

Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.

Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.

Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.

Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.

Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.

Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.

Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.

Mentor junior team members, fostering knowledge-sharing and professional development.

Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Adobe Marketo EngageCampaign ClassicCampaign OpsLarge-scale Marketo implementationsAdobe Certified Professional - Marketo EngageData governanceCRM platforms (Salesforce)Data migrationSegmentationLead scoringNurturing programsEmail marketing best practicesMulti-touch attribution modelsMarTech ecosystem knowledgeDigital marketing strategiesCollaboration skillsLeadership abilities

Required

8+ years of marketing automation experience, focusing on Adobe Marketo Engage.

Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.

Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.

Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.

Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.

Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.

Bachelor's degree in Marketing or a related field, or years of experience with equivalency of work.

Adobe Certified Professional - Marketo Engage required.

Preferred

Experience with CRM platforms (Salesforce), multi-touch attribution models, and enterprise-level campaign strategies.

Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy.

Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.

Company

Acxiom

Glassdoor

3.7

Acxiom is a SaaS-based company providing enterprise data analytics to fuel data-driven results.

Founded in 1969

Little Rock, Arkansas, USA

1001-5000 employees

http://www.acxiom.com

H1B Sponsorship

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Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (17)

2022 (20)

2021 (23)

2020 (28)