Blancco Technology Group · 2 days ago
Field and Channel Marketing Manager
United States
Full-time
Remote
Mid Level
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Hiring Manager
Jane Donnelly
Insider Connection @Blancco Technology Group
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Responsibilities
Develop and execute comprehensive field marketing strategies to generate MQLs and drive pipeline growth across the North American region.
Collaborate closely with Sales, Marketing and Product to ensure seamless integration and alignment of marketing initiatives, and development of campaign materials and messaging for verticals and customer segments.
Create business cases/plans for marketing investments such as tradeshows, lunch and learns, webinars and regional digital campaigns.
Be the regional partner to the digital marketing team on in-country website performance, localization, customer case study coordination and digital campaigns
Work directly with our global ecosystem of partners, from OEM’s to GSIs, to distribution, and regional alliances, to develop and implement channel marketing campaigns and activities that align with the use case and needs of the individual partner.
Contribute to, and oversee, all internal and external regional partner marketing content such as; campaign materials, sales enablement collateral, leaflets and monthly newsletter comms.
Establish and maintain strong relationships with key stakeholders and sales teams fostering a culture of collaboration and shared goals across departments.
Analyze and report on the performance and ROI of marketing activities, leveraging insights to optimize future strategies and investments.
Track and advise on lead to revenue KPIs to make investments that deliver pipeline and revenue.
Qualification
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Required
Bachelor’s degree in marketing, Business Administration, or related field
Experience in Field Marketing and events with knowledge of working with Channel partners is essential.
Proven track record of successfully developing and executing field marketing strategies that drive lead generation and pipeline growth.
Experience working with remote teams across different time zones.
Strong understanding of sales and marketing alignment, with the ability to collaborate effectively with cross-functional teams.
Exceptional communication, leadership, and interpersonal skills.
Ability to thrive in a dynamic, fast-paced environment, demonstrating adaptability and a solution-oriented mindset.
Strong organizational, administrative and project management skills
Must already reside on the East Coast of the United States to support regional field and channel marketing efforts.
Preferred
Experience in Salesforce CRM preferred
Company
Blancco Technology Group
Reduce Risk. Increase Efficiency. Be Sustainable.
Founded in 1997
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-12-05Acquired· undefined
2005-04-07IPO· undefined
Leadership Team
Khalid Elibiary
Vice President
Russ Ernst
Executive Vice President, Products and Technology
Recent News
2024-02-18
MarketScreener
2023-10-22
MarketScreener
2023-10-22
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