OffSec · 4 days ago
Field & Demand Generation Marketing Manager, EMEA
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OffSec is empowering the world to fight cyber threats with indispensable cybersecurity skills and resources. They are seeking a dynamic and results-driven Field & Demand Generation Marketing Manager to lead impactful marketing initiatives across the EMEA regions, focusing on driving awareness and generating demand through strategic campaigns and events.
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Responsibilities
Develop and implement high-impact B2B campaigns and tactical marketing programs that drive awareness, increase demand and generate pipeline and bookings.
Oversee attendance at regional and local events, trade shows, and conferences, ensuring optimal showcasing of OffSec’s brand and solutions.
Ideate and maintain a robust calendar of events and thematic campaigns, maximizing audience engagement across the EMEA regions.
Maintain direct alignment with sales teams and regional partners with regards to all pre- and post-event communication, marketing-driven campaigns, and event promotion strategy.
Evaluate campaign and event impact and ROI, leveraging data-driven insights to optimize future investments and refine strategies.
Establish clear, actionable objectives for each initiative such as targeted lead flow and pipeline generation.
Tailor global marketing materials and campaigns to resonate with diverse local audiences, ensuring cultural and linguistic relevance.
Make data-driven decisions to run tests and optimize campaign performance, providing ongoing feedback and performance reporting to applicable stakeholders for continuous campaign improvement.
Qualification
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Required
Reside in an EMEA country and willing to travel frequently across the region to manage events.
5+ years in field marketing, demand generation, or a related role, ideally within B2B technology, enterprise software, cybersecurity, or education/training sectors.
Proven ability to work independently in a fast-paced environment, managing multiple projects with competing deadlines.
Exceptional team player with strong verbal and written communication skills.
Creative problem-solver with a strategic mindset and an eye for detail.
Company
OffSec
OffSec (fka Offensive Security) is empowering the world to fight cyber threats with indispensable cybersecurity skills and resources.
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Spectrum Equity
2024-10-15Acquired
2018-09-04Private Equity
Recent News
PRNewswire
2024-10-16
2024-04-08
Company data provided by crunchbase