WEKA · 1 week ago

Field and Partner Marketing Manager - Federal

United States

Full-time

Remote

Entry, Mid Level

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Artificial Intelligence (AI)Cloud Storage

Comp. & Benefits

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Responsibilities

Conduct in-depth market research to understand the specific needs, preferences, and trends of the target audience in various locations.

Develop and execute field marketing strategies to promote products or services in specific regions, including the creation of tailored marketing plans, campaigns, and events.

Generate demand for products or services by driving targeted customer acquisition efforts.

Organize and coordinate in person and virtual events including exhibitions, roundtables, user groups and other local or regional events to promote the company's offerings.

Collaborate with content marketing teams to create marketing materials, collateral, and content that resonate with the key audiences and use cases.

Identify and develop relationships with partner organizations, including resellers, distributors, and other strategic partners, to create joint marketing initiatives.

Manage marketing budgets for field and partner marketing activities, ensuring effective resource allocation.

Monitor and analyze the performance of marketing initiatives and provide regular reports and insights to optimize strategies.

Work closely with sales teams, product marketing, demand generation, regional field marketing, and other departments to ensure alignment of field marketing strategies with overall business goals.

Qualification

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Field MarketingPartner MarketingMarket ResearchProject ManagementB2B Technology MarketingAnalytics ToolsFederal MarketRelationship BuildingAIStorageCloud BackgroundVendor Management