Gainwell Technologies · 5 hours ago
Field Marketing & ABM Senior Manager
TX
Full-time
Remote
Mid, Senior Level
$103K/yr - $148K/yr
7+ years exp
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Responsibilities
Develop Strategic Account-based Marketing Plans: Analyze account share of wallet and develop strategic marketing plans by state based on timing of RFPs and other fractors
Execute Marketing Programs and Campaigns: Collaborate with account and sector leaders to design and implement targeted campaigns tailored to the priorities of each state.
Custom Marketing Programs: Create and manage custom field marketing initiatives, including campaigns, events, webinars, and digital marketing strategies that resonate with state agencies.
Stakeholder Alignment: Partner with internal teams such as sales, product marketing, and corporate communications to ensure messaging is consistent and aligned with business objectives.
Target Audience Identification: Analyze data to identify key decision-makers and influencers within state agencies, tailoring content and outreach strategies to their specific needs.
Campaign Management: Oversee the development and execution of multi-channel campaigns aimed at improving customer engagement and growing account relationships.
Performance Tracking: Establish KPIs and track the effectiveness of marketing efforts, optimizing strategies based on results to drive continuous improvement.
Budget Management: Manage field marketing budgets, ensuring that resources are allocated effectively to maximize impact.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, Business, or related field.
7+ years of experience in field marketing, account-based marketing, or B2G marketing, preferably in the healthcare public sector industry.
Demonstrated ability to build and manage ABM campaigns for complex, multi-stakeholder accounts.
Strong collaboration skills with experience working cross-functionally with sales, account management, and product marketing, and content teams.
Proven experience in creating and executing marketing plans that target decision-makers and influencers at state and government levels.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication, presentation, writing, and project management skills.
Familiarity with marketing automation tools (e.g., Demandbase, HubSpot) and CRM platforms (e.g., Salesforce).
Benefits
Generous, flexible vacation policy
401(k) employer match
Comprehensive health benefits
Educational assistance
Variety of leadership and technical development academies
Company
Gainwell Technologies
Gainwell Technologies is a provider of Information Technology & Services. It is a sub-organization of Veritas Capital.
10001+ employees
H1B Sponsorship
Gainwell Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (37)
2022 (101)
2021 (55)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$1M2023-06-08Grant· $1M
Leadership Team
Paul N. Saleh
President and Chief Executive Officer
Jacob Sims
EVP and Chief Technology Officer
Recent News
Texas CEO Magazine
2024-06-04
Company data provided by crunchbase
