Copado · 1 day ago

Field Marketing Director (New Orleans, USA)

New Orleans, LA

Full-time

Remote

Director/Executive

5+ years exp

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Responsibilities

Responsible for driving the strategy, planning, execution, and success of our Field Marketing program

Plan and execute field events with partners and Sales, managing logistics and strategy

Develop a multi-pronged strategy that is a mix of both new logo acquisition and expansion into existing accounts

Collaborate with our Salesforce and SI partners and Alliances Managers to strategize and execute co-marketing pipeline generation campaigns

Build successful campaigns and events into repeatable programs

Innovate and experiment with both in-person and virtual programs

Own programs end-to-end in a fast-paced environment with excellent attention to detail and execution

Evaluate the ROI on programs and adjust tactics to drive true revenue results for the company

Act as the intermediary between the Marketing and Field Sales teams to ensure alignment and understanding of programs, goals, and outcomes

Travel required (COVID-permitting), up to 25% of the time

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaSField MarketingEvent ManagementProject Management

Required

5+ years experience in a B2B SaaS Field Marketing or Events role

Deadline-driven mindset with ability to manage multiple projects on your own

High comfort level communicating with various stakeholders across Marketing, Sales, Customer Success, Product, Executive Leadership, and our customers

Experience in creating and implementing successful events and programs that generate high value and high intent leads

Strong interpersonal and communication skills with a focus on relationship-building

Exceptional project management skills and extreme attention to detail