FICO · 1 day ago
Field Marketing Director - Optimization
United States
Full-time
Remote
Director/Executive
$105K/yr - $165K/yr
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Responsibilities
Lead the development and execution of a global, multi-segment field marketing strategy that aligns with FICO’s Optimization solutions roadmap, driving awareness, demand, and customer loyalty.
Deliver strategic insights to regional teams on market segmentation, growth prospects, and high-potential industries, helping shape regional business plans and initiatives that align with FICO’s strategic priorities.
Develop a robust marketing framework that ensures alignment with overall corporate goals, including measurable KPIs and benchmarks for success across lead generation, customer acquisition, and brand positioning.
Spearhead high-impact, multi-channel demand generation programs and relationship-building initiatives, leveraging ABM to target key accounts with customized, impactful campaigns.
Oversee a range of customer engagement tactics—from one-to-one interactions to large-scale campaigns—empowering sales teams to build and deepen client relationships.
Act as the executive liaison between field marketing and sales, ensuring all campaigns are aligned with corporate and product priorities.
Spend significant time (60-70%) engaging directly with sales teams to gather insights, optimize initiatives, and refine messaging.
Equip sales teams with the insights and tools needed to understand market dynamics, customer needs, and product evolution, helping them meet their revenue targets and expand their client base.
Lead cross-functional marketing initiatives that integrate the talents of digital marketing, product marketing, and corporate communications teams, ensuring cohesive, impactful campaigns that resonate with our target audience.
Cultivate a culture of collaboration, actively engaging with product management, client success, and analytics teams to shape compelling, data-backed campaigns that highlight FICO’s Optimization capabilities.
Oversee the strategy, planning, and logistics of all Optimization-related events, ensuring these engagements reinforce FICO’s brand and market positioning while delivering significant value to attendees.
Drive event ROI through meticulous planning, from pre-event strategy and audience targeting to post-event follow-up and impact assessment.
Qualification
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Required
Proven experience in B2B marketing within the technology or software industry, with a strong track record in demand generation, ABM, events, marcom, PR, and digital strategy.
Expertise in building and scaling strategic marketing programs that resonate across diverse markets, with a well-rounded skill set encompassing brand management, market insights, and customer engagement.
Ability to quickly grasp FICO’s Optimization suite, its roadmap, and how it addresses client challenges; strong understanding of the competitive landscape and evolving market demands.
As a visionary leader, you think big but are also adept at executing initiatives, balancing strategic priorities with tactical implementation across sales and marketing functions.
Deep understanding of sales processes and the motivations driving high-performing teams, with experience supporting sales objectives through strategic marketing.
Fluency in English and Spanish, with proficiency in Portuguese is preferred but not required.
Flexibility for travel up to 50% of the time.
Attention to Detail: #your favorite resource for staying up to date on technology trends.
Preferred
Proficiency in Portuguese.
Benefits
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Company
FICO
Fair Isaac Corporation enables businesses to automate, improve, and connect decisions to enhance business performance. It is a sub-organization of FICO.
Founded in 1956
1,001-5,000 employees
H1B Sponsorship
FICO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (14)
2022 (25)
2021 (42)
2020 (41)
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-11-15Acquired· undefined
2003-01-10IPO· undefined
Leadership Team
William Lansing
CEO
Amir Hermelin
CTO
Recent News
2024-11-20
2024-11-20
2024-11-19
Company data provided by crunchbase
