Teleperformance · 5 hours ago
Field Marketing Manager | Cloud Campus
United States
Full-time
Remote
Senior Level
7+ years exp
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Hiring Manager
Alexa Massiquet
Insider Connection @Teleperformance
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Responsibilities
Drive field marketing efforts that build brand awareness, influence pipeline growth, and accelerate revenue. Ensure lead follow up post event and measure the effectiveness of all events and other initiatives, demonstrating the impact on account progression, engagement, and business development outcomes.
Lead the planning, promotion, and execution of high-touch events including executive roundtables, satellite dinners, and industry conference activations. Develop engaging content, themes, and experiences for owned events and leverage data-driven insights to enhance impact and relevance for target accounts.
Implement an ABM approach in field marketing activities to ensure precise targeting, personalized engagement, and relevance for key accounts. Partner with integrated and digital marketing as well as business development and client success teams to ensure alignment on target accounts, messaging, and follow-up strategies.
Partner closely with integrated marketing, business development, and customer success teams to ensure strategic alignment, account insights, and seamless hand-offs. Work with digital, demand generation, and content teams to create tailored messaging, materials, and promotions that amplify field marketing efforts.
Craft compelling event narratives, talking points, and content that resonates with C-suite and senior-level attendees. Develop follow-up strategies to nurture relationships and continue engagement with prospects and clients post-event.
Manage budgets and resources efficiently, ensuring optimal allocation toward high-impact initiatives. Maintain cost-effective approaches without compromising quality or impact.
Develop and execute comprehensive field marketing strategies aligned with revenue and ABM goals, targeting enterprise and upper mid-market accounts. Collaborate with business development, account management, and growth marketing teams to align field marketing initiatives with account and business objectives.
Qualification
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Required
7+ years of field marketing experience, with a proven background in executing high-touch, executive-level events.
Strong understanding of ABM strategies and revenue marketing practices in B2B, enterprise-focused settings.
Demonstrated success in planning and executing events that drive awareness, engagement, and revenue.
Experience with managing complex logistics, vendor relationships, and event promotion for both in-person and virtual formats.
Ability to think strategically and make data-driven decisions.
Strong understanding of key metrics for evaluating event success, pipeline impact, and ROI.
Exceptional written and verbal communication skills.
Ability to build strong relationships with business development, account management, marketing, and leadership stakeholders.
Skilled in account selection, personalization strategies, and account-based metrics.
Experience in collaborating with account and business development teams to tailor initiatives for target accounts.
Strong organizational skills with a keen attention to detail.
Ability to manage multiple projects, timelines, and stakeholders effectively.
Creative approach to designing memorable, high-impact experiences for executive audiences.
Constantly seeking ways to differentiate our brand through innovative event formats, narratives, and in-event content and experiences.
Preferred
Experience in the business process outsourcing, professional services, or B2B technology industries.
Proficiency with CRM (e.g., Salesforce), marketing automation tools (e.g., Marketo), and ABM platforms (e.g., Demandbase).
Familiarity with analytics and reporting to track event effectiveness and ABM impact on pipeline and revenue.
Benefits
Paid Training
Competitive Wages
Full Benefits (Medical, Dental, Vision, 401k and more)
Paid Time Off
Employee wellness and engagement program
Company
Teleperformance
Teleperformance is an outsourcing company that provides services for debt collection, telemarketing, CRM, and communication.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.52B2023-11-16Post Ipo Debt· $1.52B
2007-01-18IPO· epa:TEP
Leadership Team
Daniel Julien
Chairman and CEO
Katrina Kerr Sevier
Chief Human Resources Officer
Recent News
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