147 applicants

Company

PRIME · 3 days ago

Field Marketing Manager (South Florida)

Miami, FL

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Build a team of Field Marketing Ambassadors (FMAs) that consistently make an impact on the territory via quality sampling and consumer interactions

Recruit and maintain a quality team of 3-4 FMAs (part time, hourly) that personify the Alani Nu/PRIME brands, reflects the local market, and delivers against the FMAs Performance Profile

Utilize existing tactics and develop new best practice in hiring the best FMAs for Alani Nu and PRIME sampling programs

Maintain the appropriate number of FMAs with sufficient availability for work hours to meet our targeted consumer collecting goals for the home market

Adhere to HR policies for new FMA recruits (background checks, admin.)

Become a product, brand & sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations

Conduct Alani Nu / PRIME onboard training for every new-hire

Utilize existing tactics and develop new, fun, and creative ways to ensure that FMAs are constantly instilled with the appropriate knowledge of our brand and product

Execute frequent spot checks each month to monitor the effectiveness of the program and respond to areas of opportunity

Identify leaders within the sampling team to assist in the running of the program, with clear goals and appropriate training

Create plans to ensure delivery against the goal of building awareness and trial, especially against the female consumer

Develop plans that combine strong market knowledge with an understanding of our strategic priority: To build Alani Nu / PRIME trial and awareness among consumers

Utilize FMAs to develop a continuous flow of new and innovative ideas for sampling missions and other market opportunities

Work with FMS/FMMs from other teams to collect, assess & schedule quality sampling missions

Maximize the impact of market sampling by ensuring that missions that are unexpected, unique, and mobile

Pending availability, collaborate with Alani Student Ambassadors to create maximum impact on college campuses

Work with brand leadership to play an active role in quarterly planning, distributor reviews, &/or business planning cycles, etc.

Manage all activities with sampling missions

Establish & post work schedules in a timely manner

Ensure adequate supplies, handling of all necessary logistics and field support

Obtain required pre-approvals, as needed

Take a leadership role in supporting market blitzes with targeted sampling

Manage internal reporting requirements

Be competent in using and training other team members on appropriate (electronic) reporting tools

Ensure timely processing of FMA timesheets and manage submission of payroll

Build team schedule, utilizing in-depth knowledge of the home market

Spend approximately 15-20 hours per week sampling in the field

Track sampling metrics through reporting process to ensure goals are met

Be vigilant that all interactions are reported accurately, and that FMAs are acting responsibly with company property

Evaluate sampling data consistently to assess strategic sampling opportunities

Discuss market analysis with manager and modify or revise plans as necessary, based on key lessons learned to achieve overall market strategies

Proactively shares best practices, market leads, recaps/learnings with team members

Work with manager to provide end-of-month reports for leadership team

Communicate pro-actively and respond to all communication in a timely manner to foster a positive efficient team culture

Recruit, train & manage a team of Alani Student Ambassadors to make Alani Nu an integral and relevant part of a student's campus life

Initiate, organize, & supervise events or sales opportunities, with the local sales team, to ensure perfect distribution and visibility in and around campus

Activate campus relationships & integrate Alani Nu into key functional & image building opportunities with students, both on and off campus

Review & assess local market event opportunities that are reflective of the Alani Nu brand, and deliver a clear authentic message to the consumer

Maximize ROI by selectively identifying relevant opportunities to grow the brand, achieve business objective and engage our consumers

Qualification

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Field marketing managementBrand awareness strategiesRecruitment skillsOnboardingEvent planningCharismatic personalityProject managementMotivation skills