Brivo · 4 hours ago

Field Marketing Manager (West & Central)

United States

Full-time

Remote

Mid Level

$95K/yr - $115K/yr

3+ years exp

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Responsibilities

Develop and execute comprehensive regional marketing plans aligned with company goals and sales objectives

Collaborate with sales teams to identify target markets and customize marketing strategies to meet regional needs

Plan, organize, and execute field events, trade shows, and promotional activities to engage prospects and drive customer interest

Conduct market research to uncover trends and customer insights, providing actionable recommendations for marketing campaigns

Leverage data to evaluate and analyze the performance of marketing initiatives, making data-driven decisions to optimize results

Support multiple sales teams by balancing regional priorities and fostering alignment within the field team structure

Build and nurture strong relationships with local partners, resellers, and stakeholders to amplify brand visibility and engagement

Manage budgets for field marketing initiatives, ensuring efficient allocation of resources and ROI

Define region-specific marketing goals and KPIs, and report on campaign performance to key stakeholders and leadership

Stay up to date with the latest marketing technologies and industry trends to maintain technical competence and innovation

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

3+ years field marketingGlobal experienceMarketing principlesEnterprise security industryMarketing toolsCRM toolsHubSpotSalesforceProject managementEmerging technologies