Arctic Wolf · 9 hours ago

Field Marketing Manager - Insurance

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Cyber SecurityInformation Technology

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Insider Connection @Arctic Wolf

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team

Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives

Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery

Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics

Collaborate with top-tier channel/broker partners to develop programs that open up opportunities with their customer base

Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated

Manage and balance assigned field and partner marketing budget for territory; evaluate results against goals and use learnings to drive improvement

Qualification

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Marketing automation toolsProject management softwareSalesforceB2B marketingChannel partner ecosystemsField marketing methodologiesSales relationship buildingMarketing/sales funnelCloud services experienceSecurity technology experienceMid-market focus