Contentstack · 5 hours ago
Field Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $115K/yr
5+ years exp
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Responsibilities
Design and implement strategic marketing programs tailored to regional markets, ensuring alignment with corporate objectives and sales goals.
Plan, execute, and manage all aspects of field events including conferences, trade shows, workshops, and Contentstack-hosted events to enhance brand visibility and engage potential customers.
Partner with regional sales leaders to align marketing initiatives with sales priorities, creating a cohesive approach to lead generation and pipeline acceleration.
Drive MQO (Marketing Qualified Opportunity) growth through multi-channel field programs, including webinars, in-person events, ABM (Account-Based Marketing) tactics, and strategic partnerships.
Some management of third-party vendors, negotiate contracts, and ensure that projects remain on budget and on schedule.
Measure the success of field marketing initiatives by tracking key metrics such as lead generation, conversion rates, pipeline impact, and ROI. Use data insights to inform and improve future programs.
Gather market and competitive insights through field interactions to help inform overall marketing and product strategies.
Qualification
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Required
5-8 years of experience in field marketing, event marketing, or related roles, preferably within B2B SaaS or tech industry.
Proven success in creating and executing field marketing programs that drive revenue and brand growth.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.
Proficiency with marketing tools and platforms such as Salesforce, Marketo, and Demandbase.
Bachelor’s degree in Marketing, Business Administration, or related field preferred.
You love to travel up to 20-30% of the time!
Preferred
Bachelor’s degree in Marketing, Business Administration, or related field preferred.
Company
Contentstack
Contentstack is the leading composable digital experience platform (DXP) provider used by enterprises to deliver digital experiences.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$169MKey Investors
Insight PartnersIlluminate Ventures
2022-11-15Series C· $80M
2021-06-09Series B· $57.5M
2019-10-08Series A· $31.5M
Leadership Team
Neha Sampat
Founder and CEO
Nishant Patel
Founder and CTO
Recent News
Business Standard (India)
2024-10-24
Company data provided by crunchbase
