Figma · 1 day ago
Field Marketing Manager
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CollaborationDeveloper Tools
Comp. & BenefitsH1B Sponsor Likely
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Responsibilities
Own third-party sponsorships and co-branded partner events, negotiating key partnerships and driving strategic value for Figma.
Collaborate closely with Sales, Growth Marketing, Product, and Partnerships to ensure alignment and drive impact through every event.
Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach, and detailed execution.
Develop event metrics and analyze performance, supervising return on investment, pipeline contribution, and attendee engagement to continually optimize event strategies.
Innovate on event formats and experiences that show Figma’s brand, providing creative and engaging touchpoints for our audiences.
Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Figma’s presence at key events.
Maintain a data-driven approach to events, ensuring every experience is optimized for measurable business outcomes.
Qualification
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Required
8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events.
Managed large-scale conferences and in-person or virtual events from conception to execution, including budgeting, logistics, and vendor relationships.
Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities.
Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation.
Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
Creative event design skills that translate brand and vision into engaging event experiences.
Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs.
Preferred
Familiarity with event management tools, registration platforms, CRM systems, and other event technology to streamline processes and improve attendee experiences.
Experience in hybrid event formats, blending virtual and in-person experiences for large audiences.
Experience crafting events that reflect Figma’s dedication to inclusivity and diversity, ensuring a welcoming environment for all attendees.
Benefits
Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
Company
Figma
Figma is a design platform that develops web applications for interface design with offline features.
H1B Sponsorship
Figma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (25)
2022 (33)
2021 (22)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
$748.62MKey Investors
Durable Capital PartnersAndreessen HorowitzSequoia Capital
2024-07-17Secondary Market· undefined
2024-05-29Series F· $415.75M
2021-06-24Series E· $200M
Recent News
2024-11-19
Google Patent
2024-11-02
2024-11-02
Company data provided by crunchbase