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Company

Molson Coors Beverage Company · 10 hours ago

Field Marketing Manager

Chicago, IL

Full-time

Remote

Mid Level

4+ years exp

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Responsibilities

Implementing annual marketing plan

Work with sales team to successfully implement current programs in the market

Identify and build local programming to maximize sales in markets while keeping on brand message and operate within integrity of brand identities

Recommend retail marketing & sponsorship mix of tactics

Handle meetings and communication with wholesalers and partnerships

Audit all communication, including distributor made POS to ensure alignment with brand strategy and compliance

Contribute to the marketing plan for upcoming year

Work with key sales personnel and key DMA wholesalers to develop tools and programs to maximize selling opportunities

Collaborate with marketing team for POS, Creative, and Social tools/messaging

Seek to share learning’s and develop best practices and share across channels

Continuously stay informed on beer trends, competitive activity, industry trends

Assists in developing all support elements available to the market areas (includes brand programming, retail promotions, sponsorships, P.O.S, etc.)

Project management of sponsorships and event activations in respective territory

Works within sales and marketing budget within region and zone

Work with Director of Field Marketing, and ZMs in development of annual budgets

Tracks spending of sponsorships and activations in territory for department roll up

Adherence to all company and governmental regulatory policies

Ability to understand and act on brand strategy, consumer targeting, and positioning

Understand each brands' positioning and strategy and ensure all local efforts align with brand positioning and objectives

Utilize consumer insights and sales analytics to create regional initiatives that deliver on marketing and sales objectives

Utilize information to influence sales decisions

Communicate and sell-in all marketing programming

Represent marketing in key priority market meetings and play an active role in key business meetings

For each program, develop proper sell-in material, including strategic positioning, marketing objectives, sell story, support data, timing and all specifics of each program

Ensure communication/sell-in of programming is done within the appropriate planning window with relevant parties (wholesaler, ZM/DM)

Develop and maintain positive, constructive business building relationships with internal team members, retailers, and vendors

Manage vendor/agency employees working on our behalf in assigned territory

Attendance at Sponsored Events, Wholesaler meetings, and Retailer Events or meetings as needed to ensure proper representation and execution

Qualification

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Marketing experienceBrand strategyProject managementCross functional marketingThree-Tier-system experienceSports marketingMS WordMS ExcelMS PowerPointEmail skillsDigital interfacesPersuasion skills

Required

Bachelor’s degree with 4 or more years of marketing experience in a related role

Project management experience with ability to multi-task

Ability to think strategically and creatively to problem solve

Understands importance of brand building and brand strategy

Works well in both team environment and independently

Self-starter, entrepreneurial mindset to add value to team, marketing programs and outcomes

Highly developed interpersonal skills are necessary; individual must be able to interact at all levels within an organization, including the Wholesaler network and partnerships; skills should be grounded in a 'team player' mentality, resulting in strong working relationships

Works well in a fast-paced, action-oriented environment where priorities change, and timeframes are critical

Requires strong written and oral communications skills with the ability to communicate well across all levels of the organization. Must feel comfortable in giving presentations with various audiences and sizes (distributors, retailer, sales team etc.)

Must have experience in and able to demonstrate ability to make decisions independently and recommend viable solutions to problems and issues

Must possess excellent organizational and time management skills

Needs strong negotiation and persuasion skills

Must possess computer skills which include MS Word, Excel, PowerPoint, e-mail; experience with or ability to learn new digital interfaces