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MRM · 2 days ago
Field Marketing Manager
New York, NY
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Administratively report to MRM; Functionally report to New York Lottery.
Assist on all projects related to the New York Lottery’s digital ecosystem, consumer engagement, and digital marketing programs.
Attend all meetings affecting the Digital Unit including Weekly Status Calls, Tech Partner Status, Digital Roadmap, Creative Reviews, and Project Review.
Lead CSR relating to SSO/IDDW services and game promotions.
Create and manage Customer Service playbook, including FAQs and approved Lottery responses.
Act as point of contact for social team responses and facilitate approved Lottery social media responses.
Assist in aligning Monthly Content with Lottery brand, language, and promotions.
Review and make necessary changes to monthly content before Client Review.
Provide winner details to digital team for website marquees and social posts.
Draft alerts, promotion & event copy, FAQs, etc., as needed, update Website Alerts, Promotion and Events, FAQs, and additional website updates.
Create and manage FAQs for promotions, draft Promo Source Documents and Guidelines, and Draft Draw Procedures as needed.
Assist in leading promotion efforts with A3 including day-to-day oversight, drafting push notifications, writing and editing copy for CNW platform and comms, etc.
Qualification
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Required
Minimum 5 years of experience in marketing, writing, project management, program management, and new business development
Relevant experience in a similar role
Proven track record of success in marketing management, with a focus on consumer marketing
Excellent communication and interpersonal skills
Experience of working in-house client side, with industry partners and vendors to plan and execute marketing efforts
Able to work independently while also collaborating and organizing activities across agency and client side
Positive, can-do attitude
Eye for detail
A good understanding of Customer Experience & Digital Technology
Company
MRM
MRM is a leading marketing agency.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Joe Toppe
Global Chief Technology Officer
Jay Zivotovsky
CFO MRM//McCann East
Recent News
Campaign Brief Asia
2023-12-25
2023-12-25
2023-12-25
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