Ontic · 3 hours ago

Field Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

$85K/yr - $95K/yr

2+ years exp

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Cyber SecurityInformation Technology

Comp. & Benefits

No H1B

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Responsibilities

Develop and implement a region-specific marketing plan that aligns with the regional sales strategy and supports pipeline growth

Partner closely with Field Sales, SDRs, and cross-functional teams to create growth strategies, drive engagement within high-value accounts, and support account-based marketing efforts using multiple channels, including digital, email, webinars, field events, and third-party programs

Plan and manage regional in-person and virtual events to drive new opportunities, accelerate pipeline, and deepen client relationships

Support Corporate Event Marketing on National and Marquee events by partnering with sellers to strategize on pre-event outreach and post-event follow-up for improved engagement with top accounts and sales alignment

Measure and analyze the effectiveness of field marketing activities on pipeline growth and buying group engagement for top accounts, providing actionable insights and regular updates to stakeholders and leadership

Research and identify new opportunities across key industries and implement account-based marketing strategies to enhance personalization and engagement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Field marketingEvent marketingAccount-based marketing (ABM)Data analysisCampaign marketingDemandbaseTerminusMarketoSalesforce

Required

2-4 years of experience in field marketing, campaign marketing, or event marketing within the B2B tech or enterprise software space

Expertise in planning and executing both in-person and virtual events, leveraging various marketing channels to drive engagement and attendance

Strong understanding of enterprise sales processes, the buyer’s journey, and a proven track record of partnering with sales to achieve pipeline targets

Experience with ABM platforms like Demandbase, 6sense, or Terminus for audience segmentation and account-level engagement measurement, along with proficiency in Marketo (or other comparable MAP/ESP) and Salesforce

Data-driven with the ability to analyze marketing performance and adapt strategies based on insights and feedback

Excellent interpersonal and communication skills, with demonstrated ability to work collaboratively in cross-functional, fast-paced environments

Proven ability to apply creativity and passion to marketing programs and projects, with strong attention to detail, follow-up, budgeting, and time management skills

Ability to manage contractors and collaborate effectively with all levels across the organization, as well as with clients and prospects

Willingness to travel up to 20%, based on business needs

Preferred

Preference will be given to remote candidates in key markets: Atlanta, Boston, Charlotte, Chicago, Dallas, Houston, Philadelphia, New York City area, Tampa, Washington DC area