70 applicants

GitLab · 23 hours ago

Field Marketing Manager SEA & India - Singapore Based

Remote, APAC

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

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Cloud SecurityDeveloper Tools

Comp. & Benefits

No H1B

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Responsibilities

Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.

Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.

Partner with the Regional Sales Leader to develop the SEA & India Marketing plan, integrating quarterly sales and marketing requirements to support regional pipeline and revenue goals.

Create GTM Strategy and Execution plan for demand generation programs across third-party, partner and hosted events,, in-person and virtual experiences, and roadshows.

Be an advocate for the marketing department and help the sales team you support understand the marketing department's priorities.

Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.

Regional event and campaign strategy, decision making, and onsite management.

Ensure all events and marketing campaigns are delivered on time and within budget, forecast, measure impact of marketing plans on sales cycles and report on their effectiveness, optimising as needed.

Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives.

Own the planning and execution of key sales/marketing plays to deliver against upsell/cross-sell targets and key account penetration.

Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sellers, SDRs/BDRs.

Budget and Vendor Management.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Sales-focused marketingRegional marketing programsGo-To-Market strategyDemand generation programsEvent managementBudget managementMarketoSalesforceTableauDeveloper tools knowledgeIT operations tools knowledgeIT security markets knowledgeStrategic thinking

Required

Past experience delivering, accelerating, and expanding sales pipeline through regional marketing to SEA & India markets.

8+ years of marketing experience (software/technology preferred).

Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.

Excellent strategic thinking skills with ability to make data-driven decisions.

Enthusiasm and drive to meet KPI’s within the given resource and budget parameters.

Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.

Extremely detail-oriented and organized, and able to meet deadlines.

Unmistakable evidence of working independently with curiosity and creativity.

Bachelor's degree, emphasis in marketing preferred.

Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.

A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.

Experience with supporting both direct sales and channel sales teams.

Travel up to 50%. This role will require travel, please review our current travel policy and guidance to ensure you are comfortable with the requirements.

Ability to use GitLab.