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Company

Original Job Post

Bentley Systems · 3 days ago

Field Marketing Specialist

Exton, PA

Full-time

Onsite

Mid Level

2+ years exp

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Work & Life Balance

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Responsibilities

Collaborates with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth.

Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics.

Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the North American market, ensuring alignment with overall company and regional revenue and business goals.

Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.

Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships.

Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.

Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation – ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.

Support the planning and execution of NA regional Bentley hosted events, seminars, and meetings, both in-person and virtual, to drive thought leadership, brand awareness and lead generation.

Foster strong relationships with key stakeholders including regional sales teams, internal and external partners, and influencers within the North America market.

Regularly communicate marketing plans, progress, and results to internal teams.

Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.

Qualification

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B2B Field MarketingLead GenerationRevenue GenerationBudget ManagementVendor ManagementInfrastructure MarketsMarketing ToolsMarketoDemandbaseGoogle AnalyticsProblem-SolvingOrganizationMultitaskingAutonomous WorkProactive Problem-Solving Project Management

Required

Bachelor’s degree or equivalent experience in marketing, business, or a related field

2+ years of experience in B2B field marketing, with a focus on the North American market

Background in executing in-region B2B lead gen programs that drive engagement and generate high-quality leads and revenue for both new logo growth and account expansion

Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively

Experience in infrastructure markets including transportation, energy and water is advantageous

Demonstrated experience in managing budgets and overseeing vendors for marketing program execution

Strong project management skills and ability to work in a fast-paced environment

Prior experience with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demandbase, Google Analytics, etc

This role requires minimal travel

Requires sitting or standing at will while performing work on a computer (or any other physical requirements)