CorePower Yoga · 2 days ago
Field Marketing Specialist
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BeautyFitness
Insider Connection @CorePower Yoga
Responsibilities
Execute field marketing initiatives and programs central to the growth of the local studios (Outdoor Classes and Events, Studio Workshops and Events, Community Partnerships)
Create a buzz about CorePower in the local market and passionately promote the Free Week and special membership and class pack offers
Track and report on all field marketing efforts and the results
Leverage the local marketing toolkit to identify and develop new Company and Community Partnerships specific to the local market
Fill the lead funnel for the Sales team (Company Partners, Membership)
Stay on top of local current events, happenings, hot spots, influencers, and trends
Maintain and innovate field marketing strategies + community outreach tools to support local studios
Identify, plan and execute outdoor and indoor studio events and workshops with an eye to conversion to Free Week, Classpacks, Membership
Collaborate with marketing team to ideate and evaluate local marketing programs specific to the area/city; provide feedback on existing tools and templates
Qualification
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Required
Affinity for and understanding of the CorePower Yoga brand, yoga and fitness
A natural connector with deep knowledge of the local area
Excellent interpersonal skills with the ability to build effective professional relationships with co-workers and external partners
Strong customer relations skills; must be outgoing, assertive and enjoy working with others
Well-developed written and verbal communication skills
Understanding of social media, field marketing and event planning
Strict attention to detail and the ability to work to tight deadlines; solid organizational
Thrives in a fast-paced environment and can prioritize while working under multiple deadlines
Proven self-starter with ability to take on new projects with enthusiasm
Proficiency in Microsoft Office products: Outlook, Word, PowerPoint, Excel, etc.
Company
CorePower Yoga
CorePower Yoga is a platform for any individual to learn and practice various styles of yoga.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
L Catterton
2019-03-12Acquired· by TSG Consumer Partners
2016-09-19Debt Financing· Undisclosed
2013-07-04Private Equity· Undisclosed
Recent News
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