Introl.io · 3 hours ago

Field Marketing Specialist

United States

Full-time

Remote

Mid, Senior Level

$74K/yr - $130K/yr

5+ years exp

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Artificial Intelligence (AI)Data Center

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Responsibilities

Design and utilize marketing strategies to support building and maintaining a robust and healthy sales pipeline.

Develop and implement campaigns for demand generation to help drive revenue and market share growth.

Create and customize compelling and engaging content, crafting messages that resonate with the target audience in-person, online, and across social media platforms.

Facilitate industry event registration, planning, and participation. (Some international travel required.)

Develop pre- and post- event and campaign blueprints for use across segments to measurably increase brand awareness and pipeline.

Event list management: Handle the upload of event attendee lists into CRM, ensuring accuracy and consistency, with a focus on customer-specific asks and needs.

Establish and manage key customer and channel relationships in your territory.

Assist sales team with building account plans to open new revenue streams in territory.

Build relationships and generate demand through customer engagement and interaction.

Collaborate with peers at Introl to define, sharpen, and execute go-to-market initiatives.

Maintain a customer-first attitude always.

Represent Introl as a best-in-class, best-in-industry provider of data center services.

Must be comfortable in a fast-paced, rapidly-changing, startup environment.

Qualification

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B2B marketingDemand generation campaignsMarketing analytics toolsData center infrastructureHyperscaler technologiesCampaign performance analysisMarketing principlesTarget audience segmentation

Required

Bachelor’s degree in marketing, economics, business, engineering, or related field.

5+ years of B2B marketing preferably with data center, compute, and networking technologies

An understanding of marketing principles and strategies for developing effective demand generation campaigns (target audience segmentation, positioning, and messaging)

Ability to plan and execute end-to-end marketing campaigns, setting campaign objectives, defining target metrics, creating timelines, and coordinating with cross-functional teams.

The ability to analyze campaign performance, track key metrics, and provide actionable insights.

Familiarity with marketing analytics tools and platforms will help in measuring campaign effectiveness and optimizing future efforts.

Must be comfortable working in a fast-paced, and in a rapidly- changing, startup environment