CoverForce · 1 day ago

Founding Product Marketing Manager

United States

Full-time

Remote

Mid Level

$100K/yr - $160K/yr

3+ years exp

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Commercial InsuranceDeveloper APIs

Insider Connection @CoverForce

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Craft and establish a compelling brand identity, including defining brand vision and visual elements, to resonate with target audiences and differentiate in the market.

Create and manage all email marketing, and drive leads to our scrappy sales team through successful campaigns.

Continuously improve the company website to give customers and investors the right impression.

Have an understanding of SEO basics to boost organic rankings.

Manage PPC and other paid advertising initiatives, and analyze and drive maximum ROI for these marketing strategies through rigorous testing.

Make an impressive first showing at events and trade shows, designing promotional materials and managing all event details.

Build partnerships and relationships to create buzz around our brand.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingWeb DesignPPC ManagementSEO BasicsEvent ManagementBranding/PRCRM ToolsDesign ToolsData-driven MarketingSocial Media MarketingWebsite OptimizationProject Management