131 applicants

Company

Assurant · 5 hours ago

Franchise Marketing Manager

Full-time

Remote

Mid Level

$86K/yr - $144K/yr

3+ years exp

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Responsibilities

Collaborate with CPR leadership, Marketing COEs, external agencies, and stakeholders to develop an integrated marketing strategy. This includes implementing, executing, and reporting on the results of the overall plans, campaigns, and other supporting efforts.

This role is responsible for the strategy, planning, development, execution, and evaluation of effectiveness for all services supported by the NAF. Additionally, this role is responsible for the understanding the expenses that should be allocated to said fund and providing invoice payment authorization to the brand's accounting representative. The NAF supported services include:

Website & SEO

Blogs

Digital PR

Directory listings & digital presence management

Customer review management - Currently supported by ReviewPush (review management software)

Social media - monthly social calendar

Social media - paid ad management

Email marketing

Asset library - asset creation and platform management

In-store TV advertising

AdCentral Pro - Franchisee-facing platform that centralizes marketing activities and processes)

Managing the marketing services and process associated with the onboarding, offboarding, transfer, and any other franchise store transactions. For example, new CPR locations require a microsite, press release, and various account setups. This process varies based on the nature of the transaction and whether the location is an organic or conversion sale. This role is responsible for the management of these processes and ensuring that all network activities (i.e., store opens and closures) are being appropriately addressed and supported from a marketing standpoint.

Manage and maintain retail store planning, fixturing, and design through the development and implementation of the brand’s Retail Build Guidelines. This involves continuous review of both (a) the customer journey, and (b) franchisee/store employee needs, to ensure that our retail design is effective and meets the needs of all affected parties.

Responsible for the strategy, development, and implementation of internal and external marketing and advertising efforts that support the sale of internal and external products.

This may also include supporting Dynamic Fulfillment’s client and partner programs (e.g., Apple IRP, Samsung ISP, Samsung ASC, WISE)

Responsible for managing, maintaining, and reviewing the retail vendor partner relationships that providing the fixturing, graphics, signage, and other in-store assets.

Support the CPR brand in their efforts to diversify their service offerings via product/service pilots. Pilots can vary in size, timeframe, and service; however, this role is responsible for working with CPR leadership to understand the service/product that is being offered, as well as the overall pilot goals. This information should then be used to develop a marketing strategy that supports the brand awareness and drives traffic for the piloted service/product. Once the strategy and budget have been finalized, the execution and implementation of the agreed upon marketing efforts and reporting are also the responsibility of this role.

Responsible for providing training, guidance, support, and tailored marketing services (when applicable) to 450+ franchised retail locations in the US and Canada.

Create and deliver training to new franchise owners and managers.

Create and distribute communications support for new tools, products, and services.

Management of in-bound marketing requests. Evaluate and fulfill internal requests stemming from stakeholders to support projects, presentations, etc. and external marketing requests coming from franchisees.

This role serves as the main point-of-contact with the brand's agency partner(s) and marketing vendors and is responsible for managing the business relationship, workflow, and ensuring the terms of the MSA/SOW are being upheld and accurately executed in accordance with CPR-Assurant's standards and strategy.

Qualification

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Marketing strategy developmentBrand managementRetail planningDigital marketingFranchise network operationsProject managementSEOSocial media managementEmail marketingMicrosoft OfficeEducational methodsFranchise law understandingElectronics repair industry knowledge

Required

BS, BA in Business, Communication, Marketing, or related field or 10+ years’ experience in a related field

3-5 years of marketing and brand management experience in a franchise/dealer network

3-5 years of retail planning, fixturing, and design experience

3-5 years franchise network operations experience

Preferred

Proficient in the development and execution of marketing strategies and campaigns across various channels

Ability to successfully execute marketing strategies and campaigns by through collaborative efforts from internal and external resources

Excellent with Microsoft Office applications and/or Apple and Google equivalent

Excellent written and verbal communication skills with attention to detail

Proficient in educational methods and application for adult learning

Proficient in project management with the ability to manage team members from various departments to meet project goals and deadlines.

Practical understanding of franchise law and ability to interpret, incorporate, and disseminate franchisee/franchisor obligations as outlined in related documents (i.e., FDD, Franchise Agreement, Termination Agreement, etc.)

Basic understanding of electronics repair industry, related products, services, and supply chain needs