JeffreyM Consulting · 21 hours ago
Gaming Marketing Manager
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Comp. & Benefits
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Responsibilities
Investigate assumptions and explore new opportunities – Help to determine high impact programs but also to challenge the effectiveness of established program with observations on revenue and engagement. Bring ideas to the table for exciting new programs or tweaks to enhance existing programs. Act as sounding board for the Marketing Lead to challenge assumptions and keep programs fresh.
Optimize programs for revenue, engagement, and retention – Support Marketing Lead in using feedback and data to create the best programs for consumers. Work with 3PP Games Marketing Team to deliver assets to store and Marcom teams in a timely manner to create the strongest programs. Facilitate efficient processes where feasible. Establish strong mutually beneficial relationships with internal partner teams and external creative vendors. Using reports on Key Performance Indicators help the Marketing Lead determine whether program goals were achieved and determine pivot points to improve programs as needed.
Additional Opportunities – Present programs to internal stakeholders, work with Marketing lead on GTM plans, oversee regular check-ins with internal partner groups on sharing initiatives and program effectiveness, help drive follow-up/postmortem analysis as needed. Own the scheduling and agenda of various meetings and tactics, potential ownership of some promotions.
Qualification
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Required
6-10 years experience with consumer entertainment/games marketing, sales, retail
Bachelor's degree in business, marketing, or related field, or equivalent experience
Experience in entertainment marketing
Ability to create marketing strategies that increase competitive advantage
Strong organizing and project management skills to handle diverse projects simultaneously, and track assets and overall progress and enable partner teams to meet deadlines
Ability to work with internal partner teams and align priorities including Marcom, Store, 3rd Party Marketing
Emphasis on learning the ecosystem and the players to enable quick and efficient problem solving
Ability to work across PC and console gaming ecosystems, develop strong affinity for consumer wants and needs and understand how to meet same
A high level of interpersonal and verbal communication skills necessary to relate to other people at their knowledge level
Ability to be agile in thinking and execution
Preferred
Gaming industry experience
Experience working in a big corporation
Benefits
75% of employee-only Medical & Dental coverage
Vision – opt-in available
401K
PTO
Laptop
Life Insurance, Disability Insurance, AD&D coverage
Short-term Disability, Accident, Cancer/Critical Illness, Pet insurance – opt-in available
Company
JeffreyM Consulting
Founded in 2006, JeffreyM is a trusted staffing supplier solving contingent workforce challenges for small, medium, and fortune 500 companies like Meta, Dropbox, and Microsoft.