ZOLL Medical Corporation ยท 12 hours ago
Global Associate Product Marketing Manager
Chelmsford, MA
Full-time
Remote
Entry, Mid Level
3+ years exp
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Responsibilities
Collaborate with Product Management to define and refine strategies for product updates, modifications, and new offerings based on market insights.
Conduct research to understand market trends, customer needs, and competitor positioning using insights to influence product positioning, sales tools, and strategy development.
Perform in-depth competitive analysis by evaluating research findings to identify key trends, customer needs, and competitor strategies, leveraging these insights to help refine product positioning, optimize sales tools, and shape strategic direction.
Assist in creating positioning and messaging strategies to ensure consistency across global sales and marketing channels.
Support product launches, segmentation strategies, and other global initiatives, ensuring timely execution and alignment with business goals.
Work closely with channel marketing and sales on the effective creation and delivery of sales tools and marketing assets to empower ZOLL sales teams and distributor teams to communicate product benefits, features, and value to end-user customers.
Act as a liaison for category expertise, collaborating with Product Management to provide industry intelligence, identify market trends, and ensure product updates, modifications, and new offerings align with evolving market needs and customer requirements.
Qualification
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Required
Bachelor's Degree in Marketing, Business, Communications, or a related field
3-5 years of experience in product marketing, marketing communications, or a similar role
Proven ability to analyze market research and competitive data, translating insights into actionable strategies and recommendations.
Strong written, verbal, and presentation skills, with a talent for creating compelling materials tailored to diverse audiences.
Demonstrated experience developing marketing tools and materials in collaboration with cross-functional teams.
Proficiency with Microsoft Office Suite (PowerPoint, Excel, Word) and familiarity with other marketing tools.
Excellent organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.
Self-motivated and adaptable, with a collaborative mindset and eagerness to contribute to team success.
Preferred
Experience with connected products, B2B technology-based products, or SaaS (Software as a Service) offerings is highly desirable.
Company
ZOLL Medical Corporation
ZOLL Medical Corporation, an Asahi Kasei Group Company, develops and markets medical devices and software solutions that help advance emergency care and save lives, while increasing clinical and operational efficiencies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Rennert
CEO
Aaron Grossman
Chief Legal Officer
Recent News
Company data provided by crunchbase
