102 applicants

Company

Abbott · 2 weeks ago

Marketing Manager

Santa Clara, CA

Full-time

Onsite

Mid, Senior Level

$144K/yr - $288K/yr

8+ years exp

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Responsibilities

Collect and interpret voice of customer (VOC) input and monitor competitive activity in order to define market requirements and contribute toward market research to help inform the business plans

Monitor, analyze, and evaluate product performance, domestic & international market trends, consumer behavior, and competitor activity to identify market and/or new product opportunities for the product/service.

Develop the business case for new opportunities including defining the market and customer needs, financial modeling and data analysis to quantify the sales and profit, value proposition and assessing the strategic fit

Collaborate closely with R&D to translate customer requirements into innovations

Work with clinical, regulatory, R&D and other functions to help inform the pipeline strategy

Provide leadership by representing the customer with internal project teams. Manage the marketing aspects of projects involving cross functional groups

Provides leadership for assigned programs as the product expert to downstream and commercial marketing teams and with customers. Partners with downstream and commercial teams to develop initial launch and communication plans

Prior experience and comfort presenting to, working with, and negotiating with cross-functional teams to execute global market strategies and actionable market plans to advance the business and generate value within a portfolio

Understands project timeline and makes and presents recommendations based on risk analysis when project is off course.

Qualification

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Product managementMarket researchVoice of customer (VOC)Strategic planningData analysisMedical products experienceCross-functional collaboration

Required

Bachelors Degree with at least 8-10 years related experience, with at least one yr experience in marketing or product management, or MBA with 6 yrs related experience.

Product management experience in medical products or services preferred.

Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Preferred

Strongly Preferred Experience conducting market research, obtaining VOC input, and translating into customer requirements for new products.

Benefits

Free medical coverage for employees via the Health Investment Plan (HIP) PPO

An excellent retirement savings plan with high employer contribution

Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

Training and career development, with onboarding programs for new employees and tuition assistance

Financial security through competitive compensation, incentives and retirement plans

Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

Paid time off

401(k) retirement savings with a generous company match