Be an early applicantLess than 25 applicants

Company

TikTok · 3 days ago

Global SEO Lead, SMB Growth - Austin

Austin, TX

Full-time

Onsite

Senior Level

5+ years exp

Maximize your interview chances

Content CreatorsContent Discovery

H1B Sponsor Likely

U.S. Citizen Only

Insider Connection @TikTok

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute global growth strategies, responsible for SMB's new advertiser acquisition through organic channels

Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales to launch initiatives, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth

Create and implement data-driven SEO strategies aligned with business objectives that drive acquisition growth

Work alongside Paid Media leads to drive a holistic search strategy

Analyze competitor landscapes to identify opportunities for improvement

Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs and be accountable for results.

Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition

Develop in-depth content strategy based on keyword and market research

Presenting and communicating directly with stakeholders with varied levels of SEO or digital marketing knowledge

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEODigital MarketingGrowth MarketingData AnalysisB2B BusinessData InterpretationSEO ToolsContent StrategyProject Management

Required

5+ years of SEO and digital marketing experience

2+ years of growth marketing experience

Experience working in enterprise B2B business

Excellent communicator and comfortable managing and handling internal and external communication, engaging and influencing with cross-functional groups

Business-oriented, customer-oriented, with a good understanding of business and the ability to recognize demand scenarios, proficient in data analysis, with strong abstraction and systematic thinking abilities.

Data-driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication

Preferred

Growth mindset and ability to thrive in ambiguity

Familiarity with SEO tools: SEMrush, BrightEdge

Passion for TikTok marketing, and up for the challenge of building something from the bottom up

Self-starter, willing to build from 0 to 1 and motivated to learn

Company

TikTok

Glassdoor

3.4

TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (254)

2022 (325)

2021 (211)

2020 (90)