Left Coast Digital Studio · 18 hours ago
Googl Ads Specialist / Growth Marketing Manager
United States
Full-time
Remote
Mid Level
$62K/yr - $75K/yr
3+ years exp
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Responsibilities
Design and implement Google Ads strategies that align with each client’s unique business goals, target audience and market position.
Build holistic, goal-driven approaches that integrate seamlessly into broader marketing strategies.
Clearly articulate channel strategies, campaign updates and performance metrics to clients in both written and verbal communication.
Maintain regular communication with the internal team via Slack and ClickUp
Execute, manage and optimize Google Ads campaigns across multiple client accounts through continuous testing and refinement of ad copy, targeting, bidding strategies and all other on-platform elements that support sustainable, long-term channel performance.
Stay ahead of industry trends to proactively adjust strategies and adopt new features.
Lead the setup of event-based tracking and pixel integrations, including Google Tag Manager (GTM), Google Ads conversion tracking, and platform-specific pixels (e.g., Meta, TikTok).
Provide detailed, actionable instructions to clients or their developers for setting up event tracking systems.
QA and troubleshoot tracking implementations to ensure proper data flow and accuracy.
Monitor and adjust budgets to optimize ROAS and meet client-specific budgetary goals.
Use performance insights to continuously refine campaign strategies and provide actionable recommendations.
Partner with internal teams to share insights and identify opportunities to deliver maximum value to clients.
Contribute to internal knowledge sharing to elevate team expertise.
Qualification
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Required
3+ years of Google Ads management, preferably in a digital ad agency or startup environment.
Expertise in GTM, pixel tracking, and event-based tracking setups.
Proven ability to translate client goals, products, and target audiences into impactful Google Ads strategies.
Deep understanding of PPC/SEM principles and their role within integrated marketing strategies.
Advanced knowledge of Google Ads, Google Tag Manager (GTM), and event-based tracking setups.
Exceptional verbal and written communication skills, enabling clear, insightful explanations of strategies and performance metrics to clients.
A portfolio, case studies or detailed past examples showcasing success in managing and optimizing Google Ads campaigns with measurable results.
Ability to manage multiple accounts simultaneously, prioritize tasks effectively and adapt to evolving client needs.
A team player with a growth mindset, eager to both give and receive feedback to drive continuous improvement.
Preferred
Google Ads Certification is preferred.
Familiarity with other ad platforms (e.g., Meta, TikTok) is a plus.
Benefits
Remote Work: Work from anywhere, ensuring a work-life balance that suits you.
Flexibility: Adapt your work schedule to fit your life, not the other way around.
Ownership: Take full ownership of your work and see your impact on client success.
Growth Potential: Expand your expertise into other marketing channels, tactics, or business verticals as you grow within the agency.
401k with match
Vacation: Unlimited vacation / sick days / travel days
Company
Left Coast Digital Studio
We specialize in helping early stage start-ups launch and scale their digital marketing teams.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
