Missio · 3 days ago
Google Ads Specialist
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AdvertisingMarketing
Insider Connection @Missio
Responsibilities
Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals.
Qualification
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Required
Must Dedicate 20-30 hours per week to our clients
Must be Fluent in English (writing and speaking)
No less than 5 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc)
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
Preferred
AdWords / Bing certification is a plus
BS/BA degree preferred
Benefits
Competitive salaries and benefits
Opportunities for professional development