DOE Media ยท 16 hours ago
Google PPC Paid Search Specialist
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Responsibilities
Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Google campaigns
Dive deep into client brands to best understand key value proposition, products, and aesthetic
Utilize Google Ads Manager, Analytics, and Supermetrics to develop insights and action items intended to increase client revenue MoM
Compile regular reports and dashboards to quantify results and communicate insights to the client
Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance
Create and test copy for Google campaigns to generate engagement from targeted audience
Keep up-to-date with target audience preferences to proactively suggest new campaigns
Conduct thorough competitive research of products, markets, services, and current competitor strategies
Surface new digital technologies developments, trends, techniques, and tools to leadership
Communicate updates, progress, and challenges with clients and internal stakeholders
Qualification
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Required
5+ years of eCommerce Google PPC Search and Shopping experience
Ability to interpret data to proactively identify and solve problems
Expertise in Google Analytics in an eCommerce setting
Communication skills - the kind where your message gets through to any audience
Creative problem-solving capabilities: think outside the box, inside the box, and all around the box
Ability to prioritize the priorities at the moment, know what you need to do and when you need to do it
Collaborate effectively in a team environment
Integrity, optimism, and respect regardless of the situation - non-negotiable
Preferred
Additional platform experience such as Facebook, Pinterest, and Snapchat
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance