Real Chemistry · 4 hours ago

Group Director, Measurement

United States

Full-time

Remote

Director/Executive

$160K/yr - $195K/yr

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Health Care

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Responsibilities

Develop holistic measurement strategies, translating business objectives into measurable goals and KPIs, with solutions on how to evaluate the omnichannel experience.

Work with various cross-functional teams (Omnichannel Enterprise Experience, Marketing, Media Agencies, IS and Data Engineering) to ensure campaign design and requirements are configured to enable the execution of the measurement strategy. Drive integration and consolidation of all promotional data from various sources, ensuring a unified view of customer interactions and transactions.

Lead reporting and analysis of program performance with a team of junior analysts to uncover actionable insights and create an easy to understand story on performance and optimizations for clients.

Be a thought leader within the organization for omnichannel analytics by proposing and implementing innovative approaches to enhance the effectiveness of omnichannel data analytics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Omnichannel marketing knowledgeIntegrated digital marketingCustomer journey mappingCustomer experience optimizationHealthcare marketing experienceHealth data regulationsData management platformsBusiness intelligence platformsClaims dataSpecialty pharmacy dataPhysician-level data (NPI)VeevaDatabricksTableauPowerBI

Required

Deep omnichannel marketing knowledge, with an expert understanding of integrated digital marketing channels and martech ecosystems and how they integrate within an omnichannel strategy.

Strong understanding of customer journey mapping and customer experience optimization. Ability to bring together disparate marketing and commercial data to evaluate customer journey progression.

Strong analytical and problem-solving skills with ability to think creatively and strategically to assess business results from marketing tactics. Ability to translate complex data and analysis along with business context to develop insights and actionable recommendations. Expertise in creating a cohesive narrative of program performance.

Experience with healthcare marketing and health specific data regulations and health datasets such as claims, specialty pharmacy, physician-level data (NPI), and/or Veeva.

Experience in data management platforms (e.g., Databricks) and business intelligence platforms (e.g., Tableau or PowerBI). Ability to work with engineering to define requirements to meet program measurement needs. Ability to understand implications on data strategy from client requirements and make recommendations on data management approach to enable measurement.

Strong communication, presentation and inter-personal skills that enable you able to work directly with clients and cross-functional teams, anticipating and addressing stakeholder needs in a credible way.