DEPT® · 1 day ago
Group Director, Search | Growth Marketing Team
Atlanta, GA
Full-time
Remote
Director/Executive
8+ years exp
Maximize your interview chancesAdvertisingBrand Marketing
No H1B
Insider Connection @DEPT®
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Work on new processes and initiatives that can be put forward within the org to meet group-wide goals
Proactively developing team staffing and growth plans to ensure their org can cover for any employee losses & new business opportunities while maintaining a balance of healthy team utilization.
Group Directors oversee paid search activation teams to ensure all accounts successfully surpass goals and that the activation teams provide proactive strategy.
Manages Directors, mentoring them into influential leaders who can own and grow their book of business and multi-layer team structure
Regularly review client margins and ensure your accounts meet or exceed margin goals as Finance determines. Address when profitability levels are too low or signal we are not investing enough into the relationship
Ensure all tracks within their org have both a high client retention and employee retention rate, identify core issues, proactively develop plans to mitigate issues from restructuring track staffing models, adjusting account teams, identifying skill gaps and up-leveling their employees, to re-evaluating client needs at an SOW/services level.
Actively involved in the pitch process for new business opportunities, owning staffing forecasting, populating the pricing tool, and ensuring healthy coordination with new business and finance to be able to staff, support, and service new business clients profitably
In-depth understanding of how financials work regarding hiring, promotions, raises, bandwidth, client ROI, and client investment opportunities.
Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs
Support client partners in managing client relationships as related to paid search strategy, team, and performance
Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals.
Manage recruiting & interview process with the recruiting team
Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth.
Oversees their activation team resourcing, consistently updating tracking to ensure utilization numbers are accurate and the team is fully utilized towards targets. Understands when their team is open for bandwidth and ready to take on clients.
Consistently assess team/account fit, ensuring we have the right talent matched up to the right client search accounts based on complexity, size, and client needs.
Ensures we have high-performing team members across the track and proactively identifies when someone is struggling.
Provide coaching to both the employee and manager or implement a performance improvement plan to document progress on specific issues
Set up skip levels with all team members to ensure managers follow all proper procedures and support their DRs appropriately.
Complete all administrative requirements for your track:
Monthly Client Spend Review/QA for search-specific channels
Identifies succession plans for their team and cultivates talent development for upward mobility and planning for unplanned employee attrition
Proven track record of growing team members by at least two levels, successfully managing ALs, and managing/coaching management within the team – providing clear and timely feedback on performance to ensure employees understand their strengths and opportunities to improve
Takes part in new business search audits & pitches
Owns the relationship between DMUS and channel platform reps
Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation, thought leadership, best practices & training, and ensure that best practices are implemented regularly.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
A minimum of 8 years’ paid search experience (spanning all core Google, Microsoft, and Apple products) and a minimum 3 years of experience in a client-facing marketing role
Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
A deep understanding of Google Ad and Microsoft Ads managers and be skilled at effectively communicating paid search goals, targets, and tactics to clients and can get into the weeds when necessary
The ability to audit an account and present actionable insights to a client
The ability to provide feedback and strategic guidance across search channels (search, shopping, PMax, YouTube, Demand Gen)
To hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements
Preferred
The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
Successful track record of crafting and participating in sales pitches and audits
Proven prior work experience managing a P&L and hitting margin targets
Benefits
Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave
Company
DEPT®
We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-12-20Acquired
Leadership Team
Matt Lynch
CEO
David Neal
Global CFO
Recent News
The Economic Times
2024-12-10
2024-03-27
Prolific North
2024-01-03
Company data provided by crunchbase
