58 applicants
Intuit · 3 days ago
Group Marketing Manager-CRM Lifecycle
Mountain View, CA
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Own and define the CRM’s team “post authentication” contact strategy, closely partnering with all product leaders across the organization to build omnichannel plans and programs perfectly integrated with the product experience and personalized to each individual customer or prospect’s situation.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, solution and action-focused content, and best-in-class creativity are present throughout communication.
Champion digital marketing and CRM innovation, leveraging giant data sets and building new capabilities and systems allowing TurboTax to continue its mission to deploy ultra-personalized and relevant communications to users.
Actively manage and mentor a team of marketers with responsibilities ranging from project prioritization to process definition, from campaign planning to workload management.
Report on campaigns and initiatives performance, from providing insights into success/failures + actions, to leading the effort to identify new key performance indicators to benchmark the impact of CRM on progress within product and to tax completion.
Partner closely with CRM Chanel Expansion Lead to ensure omnichannel strategies and activation efforts are perfectly executed in Push, SMS, In App and in Product.
Partner closely with Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars and define governance protocols.
Qualification
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Required
5-7 years experience managing large and complex retention marketing campaigns across email and/or mobile channels
3-4 years experience of team management experience with a strong focus on growing and mentoring talent
Versed at developing advanced business and CRM strategies, building customer experiences and journeys across multiple channels, and devising content and solutions tailored to address customer problems
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization
Knowledge of email marketing best practices from contact strategy to creative iteration, from testing set up to result sharing
Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure, across multiple teams and stakeholders
Experience with Enterprise-level marketing cloud solutions and CRM tech stack. Deep familiarity with Braze, Movable Ink or Stensul is a plus
Builder with a bold vision on how to go to market efficiently and a decisive leader unafraid to make transformative ideas come to life
Thorough understanding of the levers behind the proper management of a very large and complex installed base
Company
Intuit
Intuit offers business and financial management solutions for small businesses, consumers, and self-employed individuals.
10,001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (417)
2022 (808)
2021 (774)
2020 (582)
Funding
Current Stage
Public CompanyTotal Funding
$4.02B2023-09-12Post Ipo Debt· $4B
2017-05-26IPO· vie:INTU
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Marianna Tessel
Chief Technology Officer
Recent News
Business Journals
2024-05-31
2024-05-29
2024-05-29
Company data provided by crunchbase
