DraftKings Inc. · 2 days ago

Growth Marketing Associate

Boston, MA

Full-time

Onsite

Entry Level

$58K/yr - $86K/yr

1+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Fantasy SportsGaming

Culture & Values

Insider Connection @DraftKings Inc.

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Execute media buying across Paid Social platforms for DraftKings Sports products (Sportsbook, Daily Fantasy, & Pick6), including campaign planning, campaign creation and data analysis.

Collaborate closely with external Social platform representatives to stay up to date with best campaign practices and activate against new platform opportunities to successfully deliver results.

Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.

Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps.

Ideate with our Creative team to develop new creative concepts, using industry best practices, and work to deliver best offer, concept, or messaging across marketing assets.

Partner with Talent & Influencer, Strategic Partnerships, and other Marketing teams to best utilize our roster of talent and league deals in Paid Social creatives.

Be a key stakeholder for the sports calendar, collaborating with internal teams to align paid social campaigns with optimal seasonal events and sporting activities, ensuring timely execution - maximizing relevance and engagement.

Partner with channel teams to understand process pain points and work with the Marketing Operations team to create solutions focused on efficiency and optimization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingProject ManagementProblem-SolvingAttention to DetailOrganizational SkillsCommunicationPassion for sportsPassion for gaming