27 applicants

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Company

Original Job Post

Orb · 2 days ago

Growth Marketing

San Francisco, CA

Full-time

Onsite

Mid Level

3+ years exp

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Responsibilities

Growth Marketing Strategy: Set channel strategy and plan campaigns to meet qualified lead, pipeline, and revenue goals.

Channel Ownership: Proficiency in growth marketing areas such as Email Marketing, ABM, SEO, SEM, Paid Social, Web Optimization, Ops and Analytics, Field and Events.

Growth marketing team: Scale the growth team, manage team scaling, and hire contractors and agencies as needed.

Cross-functional leadership: Collaborate on growth strategy, share funnel metrics, be a liaison between sales and marketing, and partner with product on launches.

Audience definition and understanding: Gain a deep understanding of the target audience for effective demand generation campaigns.

Audience expansion & long-term planning: Build a long-term ABM strategy in partnership with sales.

Marketing Analytics: Define KPIs, create full-funnel dashboards, and report on performance.

ABM: Create integrated campaigns to reach core audiences and measure reach over time.

Website: Ensure tracking and conversion rate best practices, and create performant landing pages.

Marketing Ops: Own the marketing tech stack, add tools, and make improvements.

Paid: Refine paid strategy, create an experimentation framework, and test creative, targeting, and offer strategy.

SEO & Content Distribution: Drive engagement, distribute content, and grow inbound via SEO.

Marketing to Sales Handoff: Define the handoff to the sales team and drive qualified leads.

Events: Determine conference presence, build high-quality activations and experiences.

Demonstrated 3-5+ years of marketing experience.

SaaS GTM experience preferred.

Proficiency in growth marketing areas like paid acquisition, email marketing, SEO, website management, marketing ops, and analytics.

Experience in executing campaigns across multiple channels.

High quality bar in developing customer-focused marketing strategies.

Experimentation mindset and strategic approach.

Excellent project management skills.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Saas gtm experienceGrowth marketingPaid acquisitionEmail marketingSeoWebsite managementConversion rate optimizationMarketing opsAbmChannel managementFull-stack marketing tools proficiencyHigh quality barExperimentation mindsetProject managementProblem-solvingHard-workingStrategic thinking communicationStartup ExperienceIndustry ExperiencePassion for Mission

Required

3-5+ years of marketing experience

SaaS GTM experience: You’ve worked at a B2B startup, preferably with a top-down sales model.

Breadth in all areas of growth marketing, with depth in some of these areas: paid acquisition, email/lifecycle marketing, SEO, website management & conversion rate optimization, marketing ops, and analytics.

Core growth marketing competencies include marketing ops, analytics, and ABM.

Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe your campaigns and what you’ve learned.

Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.

High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.

Experimentation mindset. You don’t just test things you’ve done before and you understand the importance of testing and scaling what works.

Strategic and scrappy: As an early-stage company, we are still building out our growth engine. You should be excited about the opportunity to get in on the ground floor. You’ll be hands-on in building and executing tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

Excellent project management skills. You can manage multiple projects simultaneously and build and refine playbooks as you go.

Preferred

Early or growth stage startup (Seed-Series C) experience

Industry experience (e.g. billing, financial infrastructure, usage-based pricing) and/or passion for our mission to unlock the revenue of every SaaS company

Benefits

Medical insurance - 100% coverage for you and dependents

Dental, vision, and life insurance

Unlimited PTO, with 15 days minimum encouraged

401k plan

16-week paid parental leave with equity vesting

Commuter stipend

Catered lunches in the office

Company

Orb

Orb is the modern pricing platform purpose-built for flexible pricing models.

Founded in 2021

San Francisco, California, USA

11-50 employees

https://www.withorb.com/

H1B Sponsorship

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