Korn Ferry · 3 hours ago
Growth Marketing Director, B2B SAAS
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Responsibilities
Develop a GTM strategy that supports revenue and pipeline growth targets
Forecast impact of marketing campaigns on revenue and pipeline targets
Collaborate with senior leadership and commercial leadership to ensure alignment
Develop campaign strategy focused on Ideal Customer Profile (ICP), Persona, and Total Addressable Market (TAL) and customer journey.
Develop a campaign go-to-market (GTM) plan based on strategy.
Develop and drive integrated GTM campaigns to drive customer acquisition, engagement, and retention.
Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs.
Drive the campaign plan, ensuring everyone meets SLAs and adjusting as necessary.
Lead the development of campaign messaging, content, and creative assets.
Collaborate with the content marketing team to create compelling content, including articles, ebooks, case studies, videos, social content etc.
Partner with web and design teams to get campaign pages and creative assets live.
Drive the creation and optimization of landing pages, email campaigns, and other campaign assets.
Ensure the execution of marketing campaigns across multiple channels, including email, social media, digital advertising, and events is aligned with strategy.
Responsible for campaign performance and optimization to improve ROI and KPIs.
Compile regular reports on campaign performance, continuously assessing and reporting on the results of campaigns and implementing improvements as necessary.
Partner with product marketing, marketing operations and web teams to design, test, and evolve lead nurturing tactics and build a cohesive demand generation strategy.
Collaborate with the sales, product and customer success teams to ensure campaign strategy aligns with commercial needs.
Organize stakeholder meetings, set agendas, and keep stakeholders informed.
Lead the execution of marketing programs from start to finish, uniting a cross-functional sales and marketing team, leveraging internal support via the enablement team, and driving collaboration.
Work closely with digital media agencies to ensure campaigns are activated effectively and that agencies are working off the same strategy.
Analyze insights for campaigns.
Create monthly reporting decks shared with marketing and business stakeholders.
Conduct monthly reporting calls to business stakeholders by campaign.
Qualification
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Required
7+ years of experience in B2B marketing, with a focus on SaaS products.
Proven track record of developing and executing successful marketing campaigns.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Strong analytical skills and expertise in data-driven decision-making.
Demonstrated experience in managing marketing budgets and achieving ROI targets.
Exceptional leadership and team management skills.
Proficiency in marketing technology tools and platforms, including CRM, marketing automation, and analytics systems.
Excellent communication, presentation, and interpersonal skills.
Ability to excel in a fast-paced, dynamic environment and adapt to changing priorities.
Creative thinker with a passion for marketing and technology.
Working understanding of account-based experiences and account-based marketing.
Benefits
Health benefits (Medical, Dental, Vision, Short Term Disability, Basic Life and Accidental Death & Dismemberment)
Critical Illness
Accident Injury
Hospital Indemnity
Legal Insurance
401(k)
Employee Stock Purchase Program
15 days vacation annually
Paid time off for 16 company holidays
Sick time commencing on the first date of employment at the rate of 3.33 hours per pay period for an annualized maximum of 80 hours
Company
Korn Ferry
Korn Ferry. Business Advisors. Career Makers. Korn Ferry is a global organizational consulting firm.
Funding
Current Stage
Late StageLeadership Team
Recent News
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2024-03-06
2023-12-11
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