Arbor · 4 days ago

Growth Marketing Lead

Austin, TX

Full-time

Remote

Senior Level

7+ years exp

Maximize your interview chances

Energy EfficiencyEnergy Management

Insider Connection @Arbor

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead the strategy, planning, execution and day-to-day optimization of paid performance marketing efforts across Meta, Tiktok, Google and more.

Use your analytical mindset to develop and implement measurement methodologies that enable understanding of scaling opportunities, diminishing returns, attribution and trends

Manage the creative pipeline from start to finish in coordination with the team and outside resources

Use behavioral insights and user research to help inform new creative concepts and experiments

Plan and conduct A/B experiments across the top of the funnel to drive meaningful performance improvements

Own your monthly/quarterly growth plan, budget and results by channel

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2C MarketingPaid Social AdvertisingMeta Ad PlatformTiktok Ad PlatformGoogle Ad PlatformStatistical MethodologiesAttribution SystemsCreative Pipeline ManagementMarketing in Financial ServicesMarketing in Home ServicesMarketing in EnergyAgency ExperienceIn-house Experience