Atria · 4 days ago

Growth marketing lead

United States

Full-time

Remote

Senior Level

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Software Development

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Responsibilities

Define our content strategy - define and develop an effective and scalable content strategy that boosts our brand presence

Own marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers

Drive performance marketing - collaborate with our agencies & freelancers that run our Facebook ads, Google ads, SEO, and organic socials

Optimize email marketing - analyze our current email marketing campaigns and improve our overall approach

Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments

Qualification

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Content StrategyB2B MarketingPerformance MarketingEmail MarketingCustomer InsightsCreative StrategyPersonal BrandingLead MagnetsViral CampaignsInfluencer ProgramAffiliate Program

Required

Define our content strategy - define and develop an effective and scalable content strategy that boosts our brand presence

Own marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers

Drive performance marketing - collaborate with our agencies & freelancers that run our Facebook ads, Google ads, SEO, and organic socials

Optimize email marketing - analyze our current email marketing campaigns and improve our overall approach

Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments

Ability to thrive in a fast-paced and startup environment