100 applicants

Company

Thumbtack · 1 day ago

Growth Marketing Manager, Media Strategy

Remote, United States

Full-time

Remote

Mid, Senior Level

$136K/yr - $176K/yr

5+ years exp

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Home ServicesLocal

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Campaign Management - Own the optimization and day-to-day management of some of our core digital media channels - bid & budget management, target audience development & refinement, trafficking & operations, and creative iteration.

Process Automation - Identify opportunities to automate processes, working with product, engineering, and analytics teams to build in-house paid marketing tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting). Develop an effective optimization process to quickly identify and respond to changes in performance

Data Analysis - Pull and analyze reports to extract insights and transform those insights into actionable changes that will improve performance. Work closely with the Analytics team to understand the performance of campaigns and tests; develop dashboards to monitor performance over time. Work with measurement partners to constantly evaluate channel incrementality and cost curves.

Creative - Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs

Vendor Management - Partner with agencies, account partners, and other relevant vendors to monitor performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

OTTLinear TVStreaming AudioData AnalysisDigital Media MarketingExcelGoogle SheetsCampaign ManagementCreative ProductionSQLVendor Management

Required

BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred.

5 years + of direct experience managing performance and media marketing channels like OTT, Linear TV, Affiliate, Youtube, Streaming Audio, Display, etc.

Eager to learn and stretch across breadth of digital media marketing functions

High attention to detail and the ability to set and hit aggressive project deadlines

Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team

Clear, concise communication style and comfort working with a diverse group of people

Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups, creating data templates and dashboards).

Ability to collaborate with cross-functional growth teams across data science, marketing analytics, engineering, and creative teams

Preferred

Experience scaling OTT, Linear TV, and Streaming Audio

Experience in a marketplace company and/or high-growth startup

Experience testing new channels from scratch

Experience with marketing technology and analytics tools

Experience handling upwards of $XXM yearly program budgets

Integrated media / strategy planning experience at an agency

Basic SQL knowledge

Benefits

Virtual-first working model coupled with in-person events

20 company-wide holidays including a week-long end-of-year company shutdown

Library (optional use collaboration & connection hub) in San Francisco

WiFi reimbursements

Cell phone reimbursements (North America)

Employee Assistance Program for mental health and well-being

Company

Thumbtack

Glassdoor

4.2

Thumbtack is a home services website connecting users with local service providers.

Founded in 2008

San Francisco, California, USA

1,001-5,000 employees

https://www.thumbtack.com

H1B Sponsorship

Thumbtack has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (33)

2022 (43)

2021 (51)

2020 (76)