Opencare.com · 21 hours ago
Growth Marketing Manager, Paid Search
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Responsibilities
Building and optimizing paid search campaigns, including keyword research, ad copy, bid management, and performance analysis
Driving key performance metrics (CAC, conversion rate, contribution margin) through continuous optimization and campaign troubleshooting
Keeping up with industry trends, algorithm updates, and search marketing best practices to ensure competitive and effective strategies
Assisting in budget planning and forecasting to maximize resource efficiency and ensure alignment with overall business objectives
Delivering regular reports and presentations to the leadership team, highlighting campaign performance, key insights, and strategic recommendations
Developing strategic plans to grow the account in a data driven way through designing and implementing experiments and understanding industry trends and business goals
Partnering closely with Marketing Analytics, Product and Marketing to drive best practices, identify testing opportunities and develop roadmaps
Qualification
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Required
3-5 years experience building successful user acquisition campaigns across multiple targets, geos, and demographics within Google Ads
Strategic thinker who is able to conduct independent market research on search platforms and identify successful trends for testing
Working knowledge of data management and visualization tools such as SQL, Tableau, Looker, Amplitude or Data Studio and data analysis using Excel
Critical out-of-the-box thinking with an aptitude for problem solving
Basic understanding and working knowledge of user valuation modeling
Detail-oriented, organized, and highly-motivated
Excellent teamwork and communication skills; ability to be proactive and confident in a diplomatic manner
Ability to understand, internalize, and communicate high-level goals to team members and managers
Ability to multitask and execute on marketing objectives with minimal direction
Preferred
Experience with other marketing channels such as affiliate, paid social, lifecycle and influencer marketing an added benefit
Company
Opencare.com
Opencare is on a mission to untangle healthcare.
Funding
Current Stage
Early StageTotal Funding
$24.73MKey Investors
8VC
2020-04-16Series A
2018-10-23Series A· $0.03M
2018-05-18Series A· $18M
Recent News
BDC Venture Capital
2024-02-29
2023-12-01
Company data provided by crunchbase